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- Tasks: Lead the CRM strategy and enhance customer engagement across multiple business units.
- Company: Join Alliance Automotive Group, a top distributor in the automotive aftermarket.
- Benefits: Enjoy hybrid working, competitive salary, and strong benefits.
- Why this job: Shape a critical customer platform and drive impactful change in a ÂŁ1bn+ business.
- Qualifications: Experience with CRM systems and strong stakeholder management skills.
- Other info: Be part of a supportive team focused on digital transformation and continuous improvement.
The predicted salary is between 36000 - 60000 ÂŁ per year.
Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. AAG is a whollyâowned subsidiary of Genuine Parts Company (GPC) and serves thousands of customers across Europe with a network of 75 distribution centres, approximately 2,550 stores and thousands of repairers, body shops and autoâcentres.
Location: Hybrid â based in one of our main IT offices (Birmingham, Bradford, or Rotherham). Travel to sites and other offices may be required.
Key Responsibilities- Platform Ownership & Strategy
- Lead the roadmap for AAG's CRM and integrations across multiple business units and user groups.
- Define and drive rationalisation of legacy CRM systems into a single HaloCRM platform.
- Engage stakeholders across Garage Networks, Affiliate Services, Sales, and Operations to gather requirements and prioritise enhancements.
- Translate business needs into backlog items, managing delivery and adoption across a crossâfunctional team.
- System Configuration & Administration
- Configure HaloCRM workflows, screens, automations, and integrations.
- Manage user access, permissions, roles, and security settings in line with best practice.
- Implement communication workflows using WhatsApp, ticketing, or other integrated channels.
- Maintain detailed documentation of data models, permissions, and business rules.
- Integration & Automation
- Design and manage integrations with other core platforms (e.g. ERP, eâCommerce, affiliate portals).
- Support developers and third parties with API documentation, test cases, and deployment coordination.
- Evaluate and implement lowâcode/noâcode tools where appropriate for operational automation.
- Change Management & Continuous Improvement
- Champion structured change processes to minimise disruption and ensure alignment with business needs.
- Conduct training, provide user support, and drive adoption through communication and engagement initiatives.
- Coordinate focus groups to capture feedback and plan rollouts of new processes and system functionality to UAT delegates.
- Act as subject matter expert (SME) for all things CRM related to the UK & Ireland.
- Essential Skills & Experience
- Experience with a CRM IT system or a strong IT application background with ambition to specialise in CRM.
- Handsâon configuration of workflows, forms, user access, and integrations.
- Experience or exposure working with communications platforms such as WhatsApp for Business, SMS gateways, or embedded chat tools.
- Confident managing roadmaps, product backlogs, and stakeholder communication.
- Strong grasp of APIâbased system integrations and data handling principles.
- Excellent stakeholder management and crossâteam collaboration skills.
- Ability to balance shortâterm fixes with longâterm scalability and improvement.
- Desirable Experience
- Background in B2B services, automotive aftermarket, or multiâbrand retail networks.
- Experience or exposure to HaloCRM is advantageous; training will be provided.
- Experience working with product catalogues, ticketing tools, or customer loyalty systems.
- Familiarity with Agile delivery and product lifecycle best practices.
- Understanding of affiliate or franchise business models.
- Pragmatic and delivery focused.
- Strong communicator who can translate business challenges into technical change.
- Curious mindset with a passion for problemâsolving and continuous improvement.
- Resilient and comfortable navigating ambiguity and legacy systems.
- Ability to manage own priorities and time allocation daily to balance immediate high priorities and longâterm change delivery.
- Lead the future of CRM and customer engagement across a ÂŁ1bn+ UK business.
- Own and shape a critical customer platform in a highâautonomy environment.
- Work with a supportive digital leadership team that values pragmatic change over perfection.
- Hybrid working, competitive salary, strong benefits, and access to groupâwide digital transformation projects.
Alliance Automotive Group is an equal opportunities employer.
IT Product Owner (CRM) in Bradford employer: Alliance Automotive Group UK & Ireland
Contact Detail:
Alliance Automotive Group UK & Ireland Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land IT Product Owner (CRM) in Bradford
â¨Tip Number 1
Network like a pro! Reach out to people in the automotive and CRM sectors on LinkedIn. A friendly message can go a long way, and you never know who might have the inside scoop on job openings.
â¨Tip Number 2
Prepare for interviews by practising common questions related to CRM and IT product ownership. We recommend role-playing with a friend or using online resources to get comfortable with your responses.
â¨Tip Number 3
Showcase your skills! Create a portfolio or case studies of past projects where you've successfully managed CRM systems or integrations. This will help you stand out during interviews.
â¨Tip Number 4
Don't forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace IT Product Owner (CRM) in Bradford
Some tips for your application đŤĄ
Tailor Your CV: Make sure your CV speaks directly to the IT Product Owner role. Highlight your experience with CRM systems and any relevant projects you've worked on. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about CRM and how you can contribute to our team. Be sure to mention any specific experiences that relate to the responsibilities listed in the job description.
Showcase Your Stakeholder Management Skills: Since this role involves engaging with various stakeholders, make sure to highlight your communication and collaboration skills. Share examples of how you've successfully managed relationships in past roles â we love a good story!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep everything organised and ensures your application gets the attention it deserves. Plus, it's super easy!
How to prepare for a job interview at Alliance Automotive Group UK & Ireland
â¨Know Your CRM Inside Out
Make sure youâre familiar with CRM systems, especially HaloCRM if you can. Brush up on your knowledge of workflows, user access, and integrations. Being able to discuss specific features and how they can benefit the company will show youâre serious about the role.
â¨Engage with Stakeholders
Prepare to talk about your experience in stakeholder management. Think of examples where youâve gathered requirements or prioritised enhancements. This will demonstrate your ability to engage with different teams and ensure their needs are met.
â¨Showcase Your Problem-Solving Skills
Be ready to discuss how you approach problem-solving, especially in ambiguous situations. Share examples of how youâve navigated legacy systems or implemented changes that improved processes. This will highlight your pragmatic mindset and delivery focus.
â¨Ask Insightful Questions
Prepare thoughtful questions about the companyâs CRM strategy and future plans. This shows your genuine interest in the role and helps you understand how you can contribute to their goals. Plus, it gives you a chance to assess if the company is the right fit for you.
