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- Tasks: Drive eCommerce growth through data-led strategies and optimise online performance.
- Company: Join a leading automotive parts distributor with a strong market presence.
- Benefits: Competitive salary, career development, and a dynamic work environment.
- Other info: Collaborate across teams and influence key stakeholders for business success.
- Why this job: Make a real impact in the fast-paced world of eCommerce and digital marketing.
- Qualifications: 5+ years in eCommerce or digital marketing with strong analytical skills.
The predicted salary is between 50000 - 65000 £ per year.
Alliance Automotive Group UK & Ireland is a leading distributor of passenger and commercial vehicle parts to motor factors, garages, franchise networks and public services throughout the UK and Ireland. Our strategically designed network, supported by acquisitions, positions us as a market leader in providing automotive parts distribution services to the aftermarket.
Supported by a top-tier logistics network comprising over 300 local stores, 20 Regional Distribution Centres, our state-of-the-art 1 million square foot National Distribution Centre, and a workforce of over 6,000 colleagues, our business model prioritises maintaining an extensive and readily available product range to uphold the quality of our service offerings.
The eCommerce Growth Manager is responsible for the full marketing ownership and commercial performance of a portfolio of NAPA Auto Parts websites. This role will drive traffic, conversion, revenue, and customer acquisition across multiple online platforms by developing and executing a data-led digital growth strategy. The successful candidate will combine strategic planning with hands-on delivery, ensuring the online estate delivers measurable commercial impact and aligns with wider business objectives. This is a Manager-level role with direct accountability for online marketing performance and significant cross-functional influence.
Key Accountabilities- Web Performance Ownership
- Own and deliver online traffic, and conversion targets across assigned websites.
- Monitor and optimise KPIs with internal and external partners including:
- Conversion rate (CVR)
- Average order value (AOV)
- Customer acquisition cost (CAC)
- Return on ad spend (ROAS)
- Organic traffic growth
- Identify risks and opportunities through data analysis and market insight.
- Ensure each website has a clearly defined role, positioning, and competitive advantage within the shared digital ecosystem.
- Lead the SEO strategy (technical, on-page, content and authority building).
- Oversee paid media activity in collaboration with external partners.
- Drive customer acquisition and retention initiatives across digital channels.
- Optimise site merchandising, navigation, and user journeys to improve conversion and customer experience.
- Develop and manage a commercially aligned promotional and trading calendar.
- Partner with product, pricing, and sales teams to align digital campaigns with wider commercial initiatives.
- Ensure product launches, seasonal activity, and key campaigns are effectively executed online.
- Use performance data to refine promotional effectiveness and margin contribution.
- Oversee all non-product digital content to ensure consistency of brand voice and messaging.
- Develop high-performing landing pages to support lead generation and customer growth.
- Ensure brand positioning supports both trade (B2B) and retail (B2C) audiences where applicable.
- Provide regular performance updates and actionable recommendations to senior stakeholders.
- Use analytics tools to track SEO performance, campaign ROI, customer behaviour, and sales trends.
- Embed a test-and-learn culture across digital activity.
- Act as the primary marketing owner of the online estate.
- Collaborate closely with: IT / Wider Digital Team, Marketing, Product & Pricing, Supply Chain, Sales & Store Operations.
- Influence stakeholders through data-driven insight and commercial reasoning.
- Ensure digital activity supports broader business and network objectives.
- Bachelor’s degree in Marketing, Business, eCommerce, or related field (or equivalent experience).
- 5+ years’ experience in eCommerce, digital marketing, or online trading.
- Demonstrated ownership of online performance metrics or revenue targets.
- Strong understanding of:
- SEO strategy
- Paid media performance
- UX optimisation
- Digital merchandising
- Promotional trading strategy
- Multi-site or multi-brand eCommerce management.
- Automotive, aftermarket, or retail sector experience.
- Experience managing both B2C and B2B / trade digital journeys.
- Experience working within a complex or matrix organisation.
- Commercial ownership mindset
- Strategic thinking with operational execution capability
- Data-driven decision-making
- Strong cross-functional collaboration and influence
- Customer-centric approach
- Results-focused and accountable
eCommerce Manager in Birmingham employer: Alliance Automotive Group UK & Ireland
Contact Detail:
Alliance Automotive Group UK & Ireland Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land eCommerce Manager in Birmingham
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Nail that interview prep! Research the company, understand their products, and be ready to discuss how your skills can drive their eCommerce growth. Practice common interview questions and have your own ready to show your interest.
✨Tip Number 3
Showcase your results! When discussing your past experiences, focus on metrics and outcomes. Talk about how you improved conversion rates or drove traffic in previous roles – numbers speak volumes!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of our team at Alliance Automotive Group.
We think you need these skills to ace eCommerce Manager in Birmingham
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the eCommerce Manager role. Highlight your experience in digital marketing and online trading, focusing on metrics like conversion rates and customer acquisition costs. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of your past successes in driving online traffic and revenue. Remember, we love a good story that showcases your strategic thinking and hands-on delivery!
Show Off Your Analytical Skills: Since this role is all about data-driven decision-making, make sure to mention your proficiency with analytics tools like Google Analytics. We want to know how you've used data to optimise performance and drive results in your previous roles.
Apply Through Our Website: Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at Alliance Automotive Group!
How to prepare for a job interview at Alliance Automotive Group UK & Ireland
✨Know Your Numbers
As an eCommerce Manager, you'll need to be comfortable with metrics. Brush up on key performance indicators like conversion rates, average order value, and customer acquisition costs. Be ready to discuss how you've used data to drive growth in previous roles.
✨Showcase Your Digital Strategy Skills
Prepare to talk about your experience with SEO, paid media, and digital merchandising. Have specific examples ready that demonstrate how you've developed and executed successful digital strategies. This will show that you can align with the company's goals.
✨Understand the Brand and Market
Research Alliance Automotive Group and their position in the automotive parts market. Familiarise yourself with their competitors and think about how you can help them stand out online. This knowledge will impress interviewers and show your genuine interest.
✨Cross-Functional Collaboration
This role requires working closely with various teams. Prepare examples of how you've successfully collaborated with IT, marketing, and sales in the past. Highlight your ability to influence stakeholders with data-driven insights, as this is crucial for the role.