At a Glance
- Tasks: Lead brand activation strategies to boost sales and visibility in the Convenience channel.
- Company: Join a category-leading global food business with a focus on innovation.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Work in South-West London with a hybrid model of 3 days in the office.
- Why this job: Make a real impact in a dynamic environment while collaborating with top brands.
- Qualifications: Experience in shopper marketing, strong project management, and data analysis skills.
The predicted salary is between 36000 - 60000 € per year.
An exciting opportunity has arisen for a Shopper Marketing Manager to join a category leading global food business, with a core focus on the Convenience channel.
Key Responsibilities:
- Lead the planning and execution of brand activation strategies to drive incremental sales and visibility in key customers.
- Develop and optimise in-store and online strategies, including point of sale materials and product placements.
- Create and implement channel-specific promotions and campaigns.
- Collaborate closely with customers and agencies to develop joint marketing initiatives.
- Analyse and measure the effectiveness of campaigns through key metrics such as sales lift and ROI.
- Manage the Consumer Promotion budget, negotiating with customers and suppliers to achieve best value.
The Ideal Candidate:
We are looking for an experienced shopper marketer, preferably with a background within the Convenience Channel. You should have a track record in local brand/product or shopper marketing, with strong project management skills and the ability to analyse data and derive insights. Excellent communication and presentation skills are essential, as is the ability to build strong relationships both internally and externally.
Location: South-West London (3 days/week in the office)
Shopper Marketing Manager - Global FMCG Food Business employer: Allexo Search
Join a dynamic global food business that prioritises innovation and collaboration, offering a vibrant work culture in South-West London. As a Shopper Marketing Manager, you'll benefit from a supportive environment that fosters professional growth, with opportunities to lead impactful marketing strategies while enjoying a flexible work arrangement. Our commitment to employee development and a focus on meaningful contributions make us an exceptional employer for those seeking a rewarding career in the FMCG sector.
StudySmarter Expert Advice🤫
We think this is how you could land Shopper Marketing Manager - Global FMCG Food Business
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those who work in shopper marketing. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Prepare a portfolio that highlights your past campaigns and successes in shopper marketing. Bring it along to interviews or share it online to demonstrate your expertise in driving sales and visibility.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or mentors to refine your communication and presentation skills. Focus on articulating how you've used data to drive insights and improve marketing strategies.
✨Tip Number 4
Apply through our website! We’ve got loads of exciting opportunities, and applying directly can give you a better chance of standing out. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Shopper Marketing Manager - Global FMCG Food Business
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the Shopper Marketing Manager role. Highlight your experience in brand activation strategies and any work you've done in the Convenience channel. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about shopper marketing and how your background makes you the perfect fit for our global food business. Don't forget to mention specific campaigns or projects you've led!
Showcase Your Analytical Skills:Since analysing campaign effectiveness is key, make sure to include examples of how you've used data to drive decisions in your previous roles. We love seeing metrics like sales lift and ROI, so don't hold back on the numbers!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates directly from us. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Allexo Search
✨Know Your Shopper Marketing
Make sure you brush up on the latest trends in shopper marketing, especially within the Convenience channel. Be ready to discuss specific strategies you've implemented in the past and how they drove sales or improved visibility.
✨Showcase Your Analytical Skills
Prepare to talk about how you've used data to measure campaign effectiveness. Bring examples of key metrics you've tracked, like sales lift and ROI, and be ready to explain how these insights influenced your marketing decisions.
✨Demonstrate Collaboration
Since this role involves working closely with customers and agencies, think of examples where you've successfully collaborated on marketing initiatives. Highlight your communication skills and how you built strong relationships to achieve common goals.
✨Budget Management Know-How
Be prepared to discuss your experience managing budgets for consumer promotions. Share any negotiation tactics you've used to get the best value from suppliers and customers, as this will show your financial acumen and strategic thinking.
