At a Glance
- Tasks: Lead shopper marketing strategy and drive brand activations across key grocery retailers.
- Company: Join a leading premium drinks business known for its inclusive culture and employee development.
- Benefits: Competitive salary up to £62,000, bonus, and excellent benefits package.
- Other info: Dynamic role in Central London with opportunities for career advancement.
- Why this job: Make a real impact on brand growth while collaborating with top industry professionals.
- Qualifications: Experience in shopper or trade marketing within FMCG and strong relationship-building skills.
The predicted salary is between 50000 - 65000 £ per year.
Overview
A leading premium drinks business is looking for a Senior Customer Marketing Manager to lead shopper marketing strategy across key grocery retailers.
The company operates with a strong portfolio of internationally recognised brands and, since establishing their independent UK operation, has built a reputation as an employer of choice with a genuine focus on inclusion, employee development and commercial excellence.
Responsibilities
- Translate brand strategy into customer marketing activations that grow P&L for both the business and retailer, working collaboratively with brand marketing, sales and insights teams.
- Manage A&P and retail media budgets across customer activations, ensuring resources are allocated strategically against key growth drivers.
- Build and maintain strategic relationships with customer buying, category and marketing teams to secure best-in-class brand activation within the grocery channel.
- Develop annual customer plans aligned to business goals, setting activation direction and priorities across the off trade portfolio.
- Evaluate campaign performance against KPIs and ROI, applying learnings into future planning cycles.
- Partner with sales and national account teams to deliver on‑time, on‑budget execution with an omnichannel approach.
- Challenge agency partners to deliver standout shopper experiences at point of purchase.
Skills and Experience
- Demonstrable experience in shopper or trade marketing within FMCG, developing best‑in‑class customer activations within the Top 4 and working alongside customer media agencies to create impactful omnichannel campaigns.
- Strong commercial acumen, proven project and budget management capabilities.
- Excellent relationship builder with influencing skills to work effectively across internal stakeholders and external customer contacts at all levels.
- Self‑starter with the ability to manage multiple priorities, strong attention to detail and analytical capability to turn insight into actionable strategy.
- Adaptable, resilient and collaborative – someone who thrives in a team environment whilst driving results independently.
- Location
- Central London
Compensation
- To £62,000 + bonus + benefits
- #J-18808-Ljbffr
Senior Customer Marketing Manager - Off Trade employer: Allexo Search
Allexo Search is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of West London. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to make a tangible impact on key grocery accounts, all while working in a fast-paced environment that values analytical thinking and strategic relationships.
