At a Glance
- Tasks: Own customer marketing strategy and create impactful shopper experiences for iconic brands.
- Company: Join a leading premium spirits business with a reputation for brand excellence.
- Benefits: Competitive salary, annual bonus, and excellent benefits package.
- Other info: Opportunity for personal and professional growth in a collaborative environment.
- Why this job: Make a real impact on shopper strategy and work with top grocery retailers.
- Qualifications: Experience in customer or shopper marketing, ideally within FMCG or drinks.
The predicted salary is between 64000 - 64000 £ per year.
Central London | Up to £64,000 + Bonus + Benefits
Looking for a customer marketing role where you can bring iconic brands to life, influence major retailers and create shopper experiences that deliver genuine commercial impact? We're partnering with one of the world's leading premium spirits businesses, home to a portfolio of internationally recognised brands enjoyed by consumers across the globe.
With a strong presence in the UK market, this business has built an outstanding reputation for brand building, commercial excellence and developing its people. It combines the heritage and scale of a global organisation with a culture that encourages fresh thinking, collaboration and entrepreneurial spirit.
This is an opportunity to own the shopper journey across two of the UK's biggest grocery retailers - Sainsbury's & Asda - translating brand strategy into compelling omnichannel customer activations that drive growth for both the business and retail partners.
The Opportunity
As Senior Customer Marketing Manager - Off Trade, you'll play a pivotal role in bridging the gap between some of the world's most iconic brands and the retail shelf. Working across Brand Marketing, Sales, Category, Insights, Supply Chain and Finance, you'll develop customer marketing strategies that turn consumer insights into powerful shopper experiences.
You'll own key customer plans, manage activation budgets and build strategic relationships with grocery partners, ensuring the business continues to deliver best-in-class brand execution within the off-trade channel. This is far more than campaign delivery. It's an opportunity to shape shopper strategy, influence retailer partnerships and make a visible impact within a globally recognised premium drinks business.
You’ll be responsible for:
- Owning customer marketing strategy and activation plans across key grocery customers including Sainsbury's and Asda
- Translating brand propositions into shopper-focused activations that drive growth for both the business and retail partners
- Developing annual customer plans aligned to commercial objectives and customer strategies
- Managing A&P and retail media budgets, ensuring investment is focused against key growth opportunities
- Building strong relationships with customer buying, category and marketing teams
- Partnering with Sales, National Account teams and Brand Marketing to deliver impactful omnichannel activations
- Using shopper and customer insight to shape recommendations and future activation plans
- Evaluating campaign performance against KPIs, ROI and commercial objectives
- Working with agency partners to create standout shopper experiences at the point of purchase
- Supporting the wider Off Trade customer marketing strategy and contributing to long-term channel growth
About You
We're looking for an experienced Customer Marketing, Shopper Marketing or Trade Marketing professional who understands how to turn brand strategy into commercially effective customer activations. You'll ideally have experience within FMCG, consumer goods or drinks, with a strong understanding of grocery customers and how to influence shoppers at the point of purchase.
You'll be able to demonstrate:
- Experience within shopper marketing, trade marketing or customer marketing roles
- A proven track record of developing customer plans and delivering impactful retail activations
- Experience working with Top 4 grocery retailers
- Strong understanding of shopper insight and the ability to translate data into actionable strategies
- Experience working with customer media agencies to deliver omnichannel campaigns
- Strong project and budget management skills
- Excellent communication and influencing ability across internal and external stakeholders
- Strong commercial acumen with the ability to link marketing activity to business outcomes
- A proactive, organised and collaborative approach with the ability to manage multiple priorities
Why Join?
This is a rare opportunity to join a premium spirits business with some of the most recognisable brands in the market. You'll have ownership of strategic customer relationships, the freedom to influence shopper strategy and the opportunity to work alongside talented teams across Sales, Marketing and Category.
You'll be joining a business that genuinely invests in its people, encourages bold thinking and provides the platform to grow both personally and professionally. Most importantly, you'll have the opportunity to make a real impact - shaping how consumers discover, engage with and purchase some of the world's most iconic brands.
Location
Central London
Package
Salary up to £64,000
Annual bonus
Excellent benefits package
Interested?
If you're looking for a customer marketing role where you can combine brand building, shopper insight and commercial execution within a world-class FMCG business, we'd love to hear from you.
Senior Customer Marketing Manager, Grocery - Global Premium Drinks Brands employer: Allexo Search
Allexo Search is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of West London. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to make a tangible impact on key grocery accounts, all while working in a fast-paced environment that values analytical thinking and strategic relationships.
