At a Glance
- Tasks: Lead UK marketing strategy for established and emerging personal care brands.
- Company: Dynamic international consumer healthcare business with a collaborative culture.
- Benefits: Hybrid working, strong career progression, and exposure to international markets.
- Other info: Opportunity to work closely with senior leadership and develop your marketing expertise.
- Why this job: Shape growth strategies and influence future product launches in a fast-paced environment.
- Qualifications: Experience in FMCG or consumer healthcare with strong brand management skills.
The predicted salary is between 60000 - 75000 € per year.
Location: South West London (Hybrid - 3 days office-based)
A growing international consumer healthcare and personal care business is seeking a commercially driven Senior Brand Manager to lead the UK marketing strategy across a portfolio of established and emerging brands. This role offers broad ownership across brand strategy, innovation, category growth and market expansion within a highly marketing-led organisation. The successful candidate will play a key role in shaping UK growth plans while partnering closely with international stakeholders.
The Opportunity
- You will lead the development and execution of UK marketing plans across multiple brands at different lifecycle stages, including established category leaders, challenger brands and new market launches.
- The role combines strategic thinking with hands-on execution and requires someone comfortable operating across commercial planning, innovation, digital/media activity, forecasting and stakeholder leadership.
Key Responsibilities
- Develop and implement UK brand and category strategies
- Lead integrated marketing campaigns and new product launches
- Drive sales, market share and category penetration growth
- Manage forecasting, pricing, budgets and P&L responsibilities
- Analyse market, consumer and retailer data to identify growth opportunities
- Partner with media and digital agencies to deliver effective campaigns
- Support packaging development and product innovation initiatives
- Collaborate cross-functionally with international marketing, sales, finance, supply chain and regulatory teams
- Coach and develop a direct report
About You
You will bring strong consumer marketing fundamentals alongside excellent commercial awareness and stakeholder management capability. We are particularly interested in candidates who can demonstrate:
- Experience within FMCG, OTC, personal care, consumer healthcare, food/drink or wider consumer categories
- Strong brand management and commercial strategy experience
- Exposure to category growth, challenger brands or new market launches
- Excellent communication and influencing skills
- Strong analytical and project management capability
- Ability to operate both strategically and tactically
- A collaborative, proactive and growth-oriented mindset
What's on Offer
- Strategic ownership across multiple consumer brands
- Exposure to international markets and senior leadership
- Opportunity to shape UK growth strategy and future launches
- A collaborative, entrepreneurial culture with strong career progression potential
- Hybrid working with a modern South West London office location
If you are an ambitious marketer looking for a broad commercial role with genuine strategic influence, we'd love to hear from you.
Senior Brand Manager - FMCG Personal Care employer: Allexo Search
Join a dynamic and growing international consumer healthcare and personal care business that values innovation and strategic thinking. With a collaborative and entrepreneurial culture, this role offers significant career progression opportunities while allowing you to shape the UK marketing strategy for a diverse portfolio of brands. Enjoy the benefits of hybrid working in a modern office located in South West London, where your contributions will directly impact market growth and brand success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - FMCG Personal Care
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. Understand their market position and recent campaigns. This will help you tailor your answers and show that you're genuinely interested in the role.
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Senior Brand Manager. Highlight your achievements in brand management and how you've driven growth in previous positions.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Senior Brand Manager - FMCG Personal Care
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your FMCG experience and any successful brand strategies you've implemented. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you're passionate about consumer healthcare and personal care. Share specific examples of your achievements in brand management and how they relate to the role. We love a good story!
Show Off Your Analytical Skills:Since this role involves analysing market data, make sure to mention any relevant analytical tools or methodologies you've used. We’re keen to see how you’ve identified growth opportunities in the past and how you can apply that to our brands.
Apply Through Our Website:We encourage you to submit your application through our website for the best chance of being noticed. It’s straightforward and ensures your application goes directly to us. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their market position, target audience, and recent campaigns. This will not only show your passion but also help you discuss how you can drive growth and innovation effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in the past. Highlight your experience with both established brands and new launches, and be ready to explain how you can apply that knowledge to the company's portfolio.
✨Demonstrate Your Analytical Skills
Be prepared to talk about how you've used data to identify growth opportunities in previous roles. Bring examples of how you've analysed market trends or consumer behaviour to inform your marketing decisions, as this is crucial for the role.
✨Emphasise Collaboration and Leadership
Since the role involves working closely with various teams, share experiences where you've successfully collaborated across functions. Discuss how you've coached team members or influenced stakeholders, showcasing your ability to lead and inspire others.
