At a Glance
- Tasks: Lead UK marketing strategy for established and emerging personal care brands.
- Company: Dynamic international consumer healthcare business with a collaborative culture.
- Benefits: Hybrid working, strong career progression, and exposure to international markets.
- Other info: Opportunity to work closely with senior leadership and drive impactful marketing campaigns.
- Why this job: Shape growth strategies and launch innovative products in a fast-paced environment.
- Qualifications: Experience in FMCG or consumer healthcare with strong brand management skills.
The predicted salary is between 60000 - 75000 € per year.
Location: South West London (Hybrid - 3 days office-based)
A growing international consumer healthcare and personal care business is seeking a commercially driven Senior Brand Manager to lead the UK marketing strategy across a portfolio of established and emerging brands. This role offers broad ownership across brand strategy, innovation, category growth and market expansion within a highly marketing-led organisation. The successful candidate will play a key role in shaping UK growth plans while partnering closely with international stakeholders.
The Opportunity
- You will lead the development and execution of UK marketing plans across multiple brands at different lifecycle stages, including established category leaders, challenger brands and new market launches.
- The role combines strategic thinking with hands‐on execution and requires someone comfortable operating across commercial planning, innovation, digital/media activity, forecasting and stakeholder leadership.
Key Responsibilities
- Develop and implement UK brand and category strategies
- Lead integrated marketing campaigns and new product launches
- Drive sales, market share and category penetration growth
- Manage forecasting, pricing, budgets and P&L responsibilities
- Analyse market, consumer and retailer data to identify growth opportunities
- Partner with media and digital agencies to deliver effective campaigns
- Support packaging development and product innovation initiatives
- Collaborate cross‐functionally with international marketing, sales, finance, supply chain and regulatory teams
- Coach and develop a direct report
About You
You will bring strong consumer marketing fundamentals alongside excellent commercial awareness and stakeholder management capability. We are particularly interested in candidates who can demonstrate:
- Experience within FMCG, OTC, personal care, consumer healthcare, food/drink or wider consumer categories
- Strong brand management and commercial strategy experience
- Exposure to category growth, challenger brands or new market launches
- Excellent communication and influencing skills
- Strong analytical and project management capability
- Ability to operate both strategically and tactically
- A collaborative, proactive and growth‐oriented mindset
What's on Offer
- Strategic ownership across multiple consumer brands
- Exposure to international markets and senior leadership
- Opportunity to shape UK growth strategy and future launches
- A collaborative, entrepreneurial culture with strong career progression potential
- Hybrid working with a modern South West London office location
If you are an ambitious marketer looking for a broad commercial role with genuine strategic influence, we'd love to hear from you.
Senior Brand Manager - FMCG Personal Care in London employer: Allexo Search
Join a dynamic and growing international consumer healthcare and personal care business that values innovation and strategic thinking. With a collaborative and entrepreneurial culture, this role offers significant career progression opportunities and the chance to shape the UK marketing strategy for a diverse portfolio of brands. Enjoy the benefits of hybrid working in a modern office located in South West London, where you can thrive in a supportive environment that encourages professional growth and development.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Brand Manager - FMCG Personal Care in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local marketing events. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. We recommend crafting a few insightful questions about their marketing strategies or recent campaigns. This shows you're genuinely interested and ready to contribute to their growth.
✨Tip Number 3
Showcase your achievements! When discussing your experience, focus on specific results you've driven in previous roles. We want to hear about how you’ve increased market share or successfully launched new products – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our brand right from the start.
We think you need these skills to ace Senior Brand Manager - FMCG Personal Care in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV reflects the skills and experiences that align with the Senior Brand Manager role. Highlight your experience in FMCG and personal care, and don’t forget to showcase your commercial strategy expertise!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to tell us why you’re passionate about brand management and how your background makes you the perfect fit for our team. Be sure to mention any relevant campaigns or projects you've led.
Showcase Your Analytical Skills:Since this role involves analysing market data, make sure to include examples of how you've used data to drive decisions in previous roles. We love seeing candidates who can blend creativity with analytical thinking!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team!
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their market position, target audience, and recent campaigns. This will not only show your passion but also help you discuss how you can drive growth effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss specific examples of how you've developed and executed marketing strategies in the past. Be ready to explain your thought process and the results achieved, especially in relation to category growth and new product launches.
✨Demonstrate Your Analytical Skills
Bring along insights from market data or consumer trends that you've analysed in previous roles. Discuss how these insights informed your decisions and led to successful outcomes. This will highlight your ability to operate both strategically and tactically.
✨Emphasise Collaboration and Leadership
Be prepared to talk about your experience working cross-functionally with teams like sales, finance, and digital agencies. Share examples of how you've influenced stakeholders and led teams to achieve common goals, showcasing your collaborative mindset.
