At a Glance
- Tasks: Lead exciting marketing campaigns and shape brand strategy for a growing food business.
- Company: Well-established FMCG food company with a strong presence in Europe.
- Benefits: Competitive salary, hybrid working, and a comprehensive benefits package.
- Other info: Collaborative environment with opportunities to influence and grow.
- Why this job: Make a real impact on brand positioning and drive commercial success.
- Qualifications: Proven FMCG marketing experience, especially in the food sector.
The predicted salary is between 50000 - 70000 £ per year.
An exciting opportunity has arisen for a Marketing Lead to join a well-established and respected food business that has been at the forefront of chilled and frozen food in Europe and is now looking to grow and expand in the UK. This Marketing Lead role offers the chance to shape and deliver the marketing strategy for a brand that is both established and growing, with genuine influence over commercial direction and brand positioning.
Key Responsibilities
- Leading the development and execution of integrated marketing campaigns across multiple channels
- Managing brand positioning and messaging to resonate with diverse consumer audiences
- Collaborating with sales and commercial teams to support customer relationships and drive revenue growth
- Overseeing digital marketing activity, including social media, e-commerce, and content strategy
- Managing marketing budgets and ensuring effective ROI across all activity
- Analyzing market trends, consumer insights, and competitor activity to inform strategic planning
- Working with external agencies and suppliers to deliver high-quality creative and media output
The Ideal Candidate
The company is seeking a Marketing Lead with proven experience in FMCG marketing, ideally within the food sector. You’ll have a strong track record of delivering successful brand campaigns and driving commercial results. You’ll be confident working across both strategy and execution, with strong stakeholder management skills and the ability to influence at all levels. Experience working with multicultural or niche consumer markets would be highly advantageous. A hands-on, entrepreneurial approach is essential, as is the ability to work collaboratively across sales, operations, and external partners.
Location
London - Hybrid working
Package
Competitive salary and benefits package available, commensurate with experience.
Marketing Lead - FMCG Food in London employer: Allexo Search
Join a dynamic and innovative food business that champions growth and creativity in the FMCG sector. With a strong emphasis on employee development, this company fosters a collaborative work culture where your ideas can flourish, and you can make a tangible impact on brand strategy. Located in London, enjoy the benefits of hybrid working, competitive remuneration, and the opportunity to be part of a respected brand that values diversity and entrepreneurial spirit.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Lead - FMCG Food in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allexo Search and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allexo Search are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allexo Search on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allexo Search. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Lead - FMCG Food in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allexo Search. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allexo Search:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allexo Search’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allexo Search
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allexo Search will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allexo Search, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
