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For Companies At a Glance
- Tasks: Lead category insights and drive performance for popular drinks brands in the on-trade sector.
- Company: Reputable FMCG drinks company known for quality and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team and enjoy a collaborative work environment.
- Why this job: Make a real impact in the vibrant pub and hospitality scene while working with iconic brands.
- Qualifications: Experience in category management or FMCG, with strong data interpretation skills.
The predicted salary is between 45000 - 55000 £ per year.
An excellent opportunity to lead Category & Insights for the on-trade working with a portfolio of popular heritage drinks brands. Known for quality, sustainability and continuous growth, the business built a strong reputation across the UK market and are now looking to strengthen their commercial team with someone who can drive category performance in the pub, bar and hospitality channels.
The Role
- Lead category insights and shopper analysis to inform commercial strategies and customer presentations
- Build and deliver joint business plans with national and regional On Trade accounts
- Manage trade investment and promotional activity to maximise ROI
- Work cross-functionally with sales, marketing and supply teams to ensure seamless execution
- Identify opportunities for range optimisation, ranging wins and space growth
- Present category recommendations and business reviews to senior stakeholders
- Track performance against KPIs and adapt plans to deliver results
The Ideal Candidate
- You’ll have solid category management or commercial experience within FMCG, ideally with exposure to the drinks sector or On Trade channel.
- You’ll be comfortable interpreting data, building compelling stories, and influencing customers at multiple levels.
- Strong stakeholder management, commercial acumen and the ability to work autonomously are essential.
- Experience using Nielsen, CGA or similar data sources would be beneficial.
Location
South-West, UK (3 days/week in the office)
If you have strong exposure to the on trade landscape and a passion for data & insights, we’d love to hear from you.
Category Manager, On Trade - FMCG Drinks in London employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager, On Trade - FMCG Drinks in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG drinks sector. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Prepare for those interviews by knowing your stuff! Research the company’s heritage brands and their market position. Be ready to discuss how you can drive category performance and present compelling insights. Show them you’re not just another candidate, but the one they need!
✨Tip Number 3
Practice your storytelling skills! When discussing your experience, frame it in a way that highlights your impact on category management and ROI. Use data to back up your claims and make sure you can articulate how you’ve influenced stakeholders in the past.
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who can bring fresh insights to our team. Make sure your application stands out by tailoring it to the role and showcasing your enthusiasm for the drinks sector.
We think you need these skills to ace Category Manager, On Trade - FMCG Drinks in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Category Manager role. Highlight your experience in FMCG and any specific achievements in the drinks sector. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the on-trade landscape and how you can drive category performance. Be genuine and let your personality come through.
Showcase Your Data Skills: Since data interpretation is key for this role, make sure to mention any experience you have with Nielsen, CGA, or similar data sources. We love seeing how you can turn data into actionable insights!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, make sure you research the heritage drinks brands you'll be working with. Understand their history, values, and what makes them stand out in the market. This will not only show your enthusiasm but also help you discuss how you can drive category performance effectively.
✨Master the Data Game
Since the role involves interpreting data and building compelling stories, brush up on your skills with Nielsen, CGA, or similar data sources. Prepare to discuss how you've used data in past roles to influence decisions and drive results. Bring examples of how you've turned insights into actionable strategies.
✨Showcase Your Stakeholder Skills
Be ready to talk about your experience managing stakeholders at various levels. Think of specific instances where you influenced decisions or built strong relationships. This is crucial for a role that requires cross-functional collaboration, so highlight your communication and negotiation skills.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific situations, like optimising a product range or managing trade investments. Use the STAR method (Situation, Task, Action, Result) to structure your answers. This will help you articulate your thought process and demonstrate your problem-solving abilities.