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For Companies At a Glance
- Tasks: Lead category insights and drive performance in the on-trade drinks sector.
- Company: Reputable FMCG drinks company known for quality and sustainability.
- Benefits: Competitive salary, flexible working, and opportunities for professional growth.
- Other info: Join a dynamic team with a focus on innovation and collaboration.
- Why this job: Make a real impact in the vibrant pub and hospitality industry.
- Qualifications: Experience in category management and strong data interpretation skills.
The predicted salary is between 45000 - 55000 £ per year.
An excellent opportunity to lead Category & Insights for the on-trade working with a portfolio of popular heritage drinks brands. Known for quality, sustainability and continuous growth, the business built a strong reputation across the UK market and are now looking to strengthen their commercial team with someone who can drive category performance in the pub, bar and hospitality channels.
The Role
- Lead category insights and shopper analysis to inform commercial strategies and customer presentations
- Build and deliver joint business plans with national and regional On Trade accounts
- Manage trade investment and promotional activity to maximise ROI
- Work cross-functionally with sales, marketing and supply teams to ensure seamless execution
- Identify opportunities for range optimisation, ranging wins and space growth
- Present category recommendations and business reviews to senior stakeholders
- Track performance against KPIs and adapt plans to deliver results
The Ideal Candidate
- You’ll have solid category management or commercial experience within FMCG, ideally with exposure to the drinks sector or On Trade channel.
- You’ll be comfortable interpreting data, building compelling stories, and influencing customers at multiple levels.
- Strong stakeholder management, commercial acumen and the ability to work autonomously are essential.
- Experience using Nielsen, CGA or similar data sources would be beneficial.
Location
South-West, UK (3 days/week in the office)
If you have strong exposure to the on trade landscape and a passion for data & insights, we’d love to hear from you.
Category Manager, On Trade - FMCG Drinks in Hounslow employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Manager, On Trade - FMCG Drinks in Hounslow
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG drinks sector. Attend industry events, join relevant online groups, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your insights skills! When you get the chance to chat with potential employers, be ready to discuss how you've used data to drive category performance. Bring examples of your past successes to the table – it’ll make you stand out!
✨Tip Number 3
Tailor your approach! Research the company’s portfolio and understand their heritage brands. When you’re in interviews or networking situations, reference specific products or strategies that resonate with their mission. It shows you’re genuinely interested!
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities that might just be perfect for you. Plus, applying directly can sometimes give you an edge over other candidates. Let’s get you that dream job!
We think you need these skills to ace Category Manager, On Trade - FMCG Drinks in Hounslow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Category Manager. Highlight your experience in FMCG and any specific achievements in the drinks sector. We want to see how you can drive category performance!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the on-trade landscape and how your skills align with our needs. Be sure to mention any relevant data analysis experience too!
Showcase Your Data Skills: Since this role involves interpreting data and building insights, make sure to highlight your experience with tools like Nielsen or CGA. We love seeing how you've used data to influence decisions in your past roles.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, make sure you research the heritage drinks brands you'll be working with. Understand their history, values, and what makes them stand out in the market. This will not only show your enthusiasm but also help you discuss how you can drive category performance effectively.
✨Master the Data Game
Since the role involves interpreting data and building compelling stories, brush up on your skills with Nielsen, CGA, or similar data sources. Prepare to discuss how you've used data in past roles to influence decisions and drive results. Bring examples of insights you've derived from data that led to successful outcomes.
✨Prepare for Stakeholder Scenarios
Think about your experience with stakeholder management and prepare scenarios where you've successfully influenced multiple levels of customers. Be ready to share specific examples of how you’ve built relationships and presented category recommendations that led to positive changes.
✨Show Your Commercial Acumen
The ideal candidate needs strong commercial acumen, so come prepared to discuss your understanding of trade investment and promotional activities. Think of ways you've maximised ROI in previous roles and be ready to share those strategies during the interview.