An exciting opportunity for someone who is a passionate brand builder to lead a product portfolio within a global leader in the drinks industry. This role is perfect for a strategic marketeer looking to make a significant impact in a fast growing category.
Key Responsibilities:
- Develop and execute the long term strategic plan for a number brands in the portfolio
- Drive innovation by identifying trends and bringing new ideas to market swiftly
- Elevate brand partnerships, focusing on premiumisation and shelf appeal
- Own the portfolio P&L, optimising price-pack architecture and unlocking growth opportunities
- Analyse performance data, market dynamics, and competitor activity to inform decision-making
- Collaborate with the equity team to create compelling campaigns and activation plans
- Mentor and support an Assistant Brand Manager on the portfolio
The Ideal Candidate:
We're seeking an experienced professional with:
- Proven track record in leading innovation projects from insight to execution
- Strong strategic thinking skills and ability to shape long-term plans
- Commercial acumen and analytical prowess in portfolio management
- Consumer-centric approach with a passion for turning insights into relevant innovationsExcellent collaborative skills and ability to influence across teams
- Agility to keep pace with trends and maintain brand relevance
Location:
Berkshire - 3 days office / 2 days home
Package:
This role offers an excellent opportunity for a dynamic individual to make their mark in a fast-paced, innovative environment. If you're ready to unleash your potential and drive growth in an exciting product category, we'd love to hear from you.
Desired Skills and Experience
Brand Marketing
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food and Beverage Manufacturing
#J-18808-LjbffrBrand Manager - FMCG Food & Drink in England employer: Allexo Search
Allexo Search is an exceptional employer, offering a dynamic work culture that fosters collaboration and innovation in the heart of West London. Employees benefit from comprehensive growth opportunities, competitive remuneration, and the chance to make a tangible impact on key grocery accounts, all while working in a fast-paced environment that values analytical thinking and strategic relationships.
