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- Tasks: Lead digital marketing for top personal care brands, from paid media to influencer campaigns.
- Company: Join a renowned FMCG company with a diverse portfolio of beloved consumer brands.
- Benefits: Enjoy a competitive salary up to £56,000 plus additional perks and benefits.
- Why this job: Shape digital strategies and make an impact in a dynamic, innovative environment.
- Qualifications: Experience in digital marketing within FMCG or similar sectors is essential.
- Other info: This is a 12-month fixed-term contract based in Hertfordshire.
The predicted salary is between 33600 - 62400 £ per year.
We're partnering with a well-known FMCG business that owns a portfolio of established consumer brands across personal care, household and beauty. As they continue to invest in digital transformation, they're now looking for a Digital Marketing Manager to join their team on a 12-month fixed-term contract. This is a brilliant opportunity to shape digital activation across a range of high-street brands - from paid media to influencer marketing, organic social and digital shelf content.
The Role:
- You'll be responsible for delivering best-in-class digital activation in line with brand and business strategy, supporting brand visibility and performance across key platforms.
- Leading paid media and influencer activity across selected brands.
- Managing digital shelf content and improving online presence.
- Developing monthly organic social calendars and content.
- Analysing performance data and reporting against KPIs.
- Supporting the Senior Digital Marketing Manager with annual plans, budget and agency management.
- Leading test-and-learn initiatives to optimise performance across channels.
What We're Looking For:
- Digital marketing experience within FMCG or a relevant consumer sector.
- A track record of delivering successful campaigns across paid, organic and influencer channels.
- Strong understanding of digital tools (Adobe Analytics, social media platforms, content management tools etc.).
- Able to manage external agencies and internal stakeholders effectively.
- Proactive, self-starter with excellent project management and reporting skills.
Location: Hertfordshire
Package: up to £56,000 + Benefits
Digital Marketing Manager - Personal Care (Fixed Term Contract) (Hertfordshire) employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Personal Care (Fixed Term Contract) (Hertfordshire)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. This will not only help you understand the landscape but also allow you to speak confidently about how you can contribute to their digital transformation.
✨Tip Number 2
Network with professionals in the FMCG and digital marketing space. Attend industry events or webinars where you can meet people who might have insights into the company or role, and don’t hesitate to reach out on platforms like LinkedIn.
✨Tip Number 3
Prepare to discuss specific campaigns you've managed that align with the responsibilities of this role. Be ready to share metrics and outcomes that demonstrate your success in paid media, influencer marketing, and organic social strategies.
✨Tip Number 4
Research the brands under the company's portfolio and think about how you would approach their digital activation. Having tailored ideas ready for discussion can set you apart and show your genuine interest in the role.
We think you need these skills to ace Digital Marketing Manager - Personal Care (Fixed Term Contract) (Hertfordshire)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially within FMCG or consumer sectors. Emphasise your achievements in managing successful campaigns across paid, organic, and influencer channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the personal care industry. Mention specific examples of how you've successfully led digital initiatives and improved brand visibility.
Highlight Technical Skills: Clearly outline your proficiency with digital tools such as Adobe Analytics and content management systems. This will demonstrate your capability to analyse performance data and manage digital shelf content effectively.
Showcase Project Management Experience: Include examples of your project management skills in your application. Discuss how you've managed external agencies and internal stakeholders, and any successful test-and-learn initiatives you've led to optimise performance.
How to prepare for a job interview at Allexo Search
✨Know Your Digital Marketing Tools
Familiarise yourself with the digital tools mentioned in the job description, such as Adobe Analytics and various social media platforms. Be prepared to discuss how you've used these tools in past campaigns and how they can benefit the company.
✨Showcase Your Campaign Successes
Prepare specific examples of successful digital marketing campaigns you've led, particularly in the FMCG sector. Highlight your role, the strategies you implemented, and the results achieved to demonstrate your capability.
✨Understand the Brand Portfolio
Research the company's portfolio of personal care brands. Understanding their market positioning and target audience will allow you to tailor your responses and show genuine interest in the role.
✨Prepare for Data-Driven Discussions
Since the role involves analysing performance data, be ready to discuss how you've used data to inform your marketing strategies. Bring examples of KPIs you've tracked and how you've adjusted campaigns based on performance insights.
