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- Tasks: Lead digital marketing for top brands, from paid media to influencer campaigns.
- Company: Join a renowned FMCG company with a diverse portfolio in personal care and beauty.
- Benefits: Enjoy a competitive salary of up to £56,000 plus additional perks.
- Why this job: Shape digital strategies for popular brands and enhance your marketing skills in a dynamic environment.
- Qualifications: Experience in digital marketing within FMCG; strong campaign delivery and project management skills required.
- Other info: This is a 12-month fixed-term contract based in Hertfordshire.
The predicted salary is between 42000 - 70000 £ per year.
We're partnering with a well-known FMCG business that owns a portfolio of established consumer brands across personal care, household and beauty. As they continue to invest in digital transformation, they're now looking for a Digital Marketing Manager to join their team on a 12-month fixed-term contract. This is a brilliant opportunity to shape digital activation across a range of high-street brands - from paid media to influencer marketing, organic social and digital shelf content.
The Role: You'll be responsible for delivering best-in-class digital activation in line with brand and business strategy, supporting brand visibility and performance across key platforms.
- Leading paid media and influencer activity across selected brands
- Managing digital shelf content and improving online presence
- Developing monthly organic social calendars and content
- Analysing performance data and reporting against KPIs
- Supporting the Senior Digital Marketing Manager with annual plans, budget and agency management
- Leading test-and-learn initiatives to optimise performance across channels
What We're Looking For:
- Digital marketing experience within FMCG or a relevant consumer sector
- A track record of delivering successful campaigns across paid, organic and influencer channels
- Strong understanding of digital tools (Adobe Analytics, social media platforms, content management tools etc.)
- Able to manage external agencies and internal stakeholders effectively
- Proactive, self-starter with excellent project management and reporting skills
Location: Hertfordshire
Package: up to £56,000 + Benefits
Digital Marketing Manager - Personal Care (Fixed Term Contract) employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Personal Care (Fixed Term Contract)
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the FMCG sector. Understanding current strategies and tools used by successful brands can give you an edge during interviews.
✨Tip Number 2
Network with professionals in the industry, particularly those who have experience in digital marketing for personal care brands. Engaging with them on platforms like LinkedIn can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific campaigns you've worked on that align with the responsibilities of this role. Highlight your experience with paid media, influencer marketing, and content management to demonstrate your fit for the position.
✨Tip Number 4
Showcase your analytical skills by being ready to discuss how you've used data to drive decisions in past roles. Being able to articulate your approach to measuring campaign success will resonate well with the hiring team.
We think you need these skills to ace Digital Marketing Manager - Personal Care (Fixed Term Contract)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant digital marketing experience, especially within FMCG or consumer sectors. Emphasise your successes in managing campaigns across paid, organic, and influencer channels.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the personal care industry. Mention specific examples of successful campaigns you've led and how they align with the company's goals.
Highlight Relevant Skills: In your application, clearly outline your proficiency with digital tools such as Adobe Analytics and content management systems. Discuss your project management skills and experience in managing external agencies.
Showcase Analytical Abilities: Demonstrate your ability to analyse performance data and report against KPIs. Include examples of how you've used data to optimise campaigns and improve online presence in previous roles.
How to prepare for a job interview at Allexo Search
✨Showcase Your Digital Marketing Experience
Make sure to highlight your previous digital marketing roles, especially within the FMCG sector. Be prepared to discuss specific campaigns you've led and the results achieved, focusing on both paid and organic strategies.
✨Demonstrate Your Analytical Skills
Since analysing performance data is a key responsibility, come equipped with examples of how you've used data to inform decisions. Discuss tools like Adobe Analytics and how you've leveraged insights to optimise campaigns.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving abilities, particularly in managing digital shelf content and influencer partnerships. Think of scenarios where you had to adapt strategies based on performance metrics or market changes.
✨Understand the Brand Portfolio
Research the company's brands and their positioning in the market. Being knowledgeable about their products will help you tailor your responses and demonstrate your genuine interest in contributing to their digital transformation.
