At a Glance
- Tasks: Drive digital marketing strategies for popular healthy food brands across various channels.
- Company: Join a dynamic FMCG business known for its collaborative culture and strong brand equity.
- Benefits: Competitive salary, creative environment, and opportunities for professional growth.
- Other info: Stay ahead of digital trends and work with a passionate team to deliver results.
- Why this job: Shape the digital direction of beloved brands and make a real impact in the market.
- Qualifications: B2C digital marketing experience, especially in FMCG or retail, with strong project management skills.
The predicted salary is between 40000 - 50000 £ per year.
An opportunity to join a FMCG business working with a portfolio of well-known healthy food & drinks brands as Digital Marketing Manager, driving the digital agenda across a much-loved consumer brand in the UK and ROI markets. This is a highly visible role reporting to the Marketing Manager, with responsibility for the implementation and localisation of digital strategy across all channels. You'll be at the heart of brand-building activity, working across social, content, SEO, PPC and influencer marketing to deliver measurable growth and engagement. The business is known for its collaborative culture and strong brand equity. This role offers genuine scope to shape digital direction and work across the full marketing mix in a fast-moving, creative environment.
The Role
- Lead the implementation of the digital marketing strategy across all owned and paid channels, supporting brand objectives and campaign activity.
- Manage digital content across platforms including CMS, social media, SEO and PPC, ensuring alignment with brand positioning and tone of voice.
- Develop and execute social media campaigns and influencer partnerships to drive brand engagement and product consideration.
- Use analytics tools to measure performance, report on ROI and KPIs, and provide insights to optimise future activity.
- Work closely with external agencies, internal teams and European counterparts to deliver integrated campaigns and share best practice.
- Stay ahead of digital trends and innovation, bringing fresh thinking and new opportunities to the business.
The Ideal Candidate
- You'll bring B2C digital marketing experience, ideally gained within FMCG or retail.
- You'll have an understanding of how to activate digital strategy across channels, with hands-on experience in SEO, content management, social media and paid media.
- Strong project management skills are essential, as is the ability to analyse data, spot trends and translate insight into action.
- You'll be a confident communicator and collaborator, comfortable working with agencies and across functions to deliver results.
Digital Marketing Manager - FMCG Food employer: Allexo Search
Join a dynamic FMCG business renowned for its collaborative culture and strong brand equity, where as a Digital Marketing Manager, you'll have the opportunity to shape the digital landscape of beloved healthy food and drink brands. With a focus on employee growth and innovation, this role offers a creative environment that encourages fresh thinking and provides access to cutting-edge digital marketing tools, ensuring you can make a meaningful impact in the UK and ROI markets.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Manager - FMCG Food
✨Tip Number 1
Network like a pro! Reach out to people in the FMCG sector, especially those working in digital marketing. Use LinkedIn to connect and engage with them; you never know who might have a lead on your dream job!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio showcasing your digital marketing projects, campaigns, and results. This is a great way to demonstrate your hands-on experience and creativity to potential employers.
✨Tip Number 3
Stay ahead of the game! Keep up with the latest trends in digital marketing, especially in the FMCG space. Share your insights on social media or in discussions with industry peers to position yourself as a knowledgeable candidate.
✨Tip Number 4
Apply through our website! We love seeing candidates who are genuinely interested in our brand. Tailor your application to highlight how your skills align with our digital marketing strategy and show us why you're the perfect fit!
We think you need these skills to ace Digital Marketing Manager - FMCG Food
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your B2C digital marketing experience, especially in FMCG or retail, and showcase your hands-on skills in SEO, content management, and social media.
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about the brand and how your experience aligns with their digital strategy. Don’t forget to mention any innovative campaigns you've led!
Showcase Your Analytical Skills:Since this role involves measuring performance and reporting on ROI, be sure to include examples of how you've used analytics tools in past roles. Show us how you’ve turned data into actionable insights!
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get you one step closer to joining our collaborative culture!
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, dive deep into the portfolio of healthy food and drinks brands you'll be working with. Understand their unique selling points, target audience, and recent campaigns. This knowledge will help you demonstrate your passion for the brand and how you can contribute to its digital marketing strategy.
✨Showcase Your Digital Savvy
Be ready to discuss your hands-on experience with SEO, social media, and PPC. Prepare specific examples of campaigns you've managed, the tools you used, and the results achieved. This will show that you not only understand digital marketing but can also implement strategies effectively.
✨Bring Data to the Table
Since analytics is key in this role, come prepared with insights from your previous work. Discuss how you've used data to measure performance and optimise campaigns. Highlight any tools you’re familiar with and how they’ve helped you drive ROI and KPIs in past projects.
✨Emphasise Collaboration Skills
This role requires working closely with various teams and external agencies. Share examples of how you've successfully collaborated in the past, whether it was leading a project or working as part of a team. Show that you can communicate effectively and bring people together to achieve common goals.
