Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead category reports and drive insights for a fast-growing drinks company.
- Company: Join a dynamic FMCG drinks company making waves in the industry.
- Benefits: Enjoy hybrid working, competitive salary, bonuses, and great career growth.
- Why this job: Shape category growth while working in a creative and collaborative environment.
- Qualifications: Experience in Category Management or Shopper Insights is essential.
- Other info: Based in London with opportunities to work cross-functionally.
The predicted salary is between 36000 - 60000 £ per year.
An exciting opportunity has arisen for a Category Insight Analyst to join a dynamic and rapidly growing drinks company. This newly created role offers the chance to shape category growth and drive actionable insights across the business.
Key Responsibilities:
- Lead and own the delivery of key category reports and processes for both on and off-trade channels
- Identify and manage third-party insight partners to maximise ROI
- Monitor market trends, customer performance, and competitor activity to inform decision-making
- Support sales and marketing teams with key insights to drive growth
- Conduct quantitative and qualitative projects to identify brand, shopper, and consumer insights
- Contribute to category strategy development and identify long-term commercial opportunities
The Ideal Candidate:
We are seeking a driven professional with a passion for category development and insight. You should have:
- Experience in Category Management, Shopper Insights, or a related function. This could be with another FMCG business or working for an Insight Agency.
- Strong analytical skills with proficiency in MS Excel and PowerPoint
- Familiarity with key market data sources (e.g., CGA, Circana, Nielsen, Kantar)
- Excellent communication and presentation skills
- A creative mindset with the ability to translate data into actionable insights
- Strong stakeholder management skills and the ability to work cross-functionally
Location: London - Hybrid working
Package: £Dependant on Experience + Bonus + Benefits
Competitive salary with performance-based bonus, pension scheme, healthcare benefits, and excellent career development opportunities within a leading company in the alcohol industry.
Category Insight Analyst - FMCG Drinks employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category Insight Analyst - FMCG Drinks
✨Tip Number 1
Familiarise yourself with the latest trends in the FMCG drinks sector. Understanding current market dynamics and consumer preferences will help you engage in meaningful conversations during interviews and demonstrate your passion for category development.
✨Tip Number 2
Network with professionals in the FMCG industry, especially those who work in insights or category management. Attend industry events or join relevant online forums to build connections that could lead to valuable referrals or insider information about the role.
✨Tip Number 3
Prepare to discuss specific examples of how you've used data to drive insights in previous roles. Be ready to explain your analytical process and how it led to actionable outcomes, as this will showcase your suitability for the Category Insight Analyst position.
✨Tip Number 4
Research the company’s recent initiatives and performance in the drinks market. Being knowledgeable about their products and strategies will allow you to tailor your discussions and show genuine interest in contributing to their growth.
We think you need these skills to ace Category Insight Analyst - FMCG Drinks
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in Category Management or Shopper Insights. Use specific examples that demonstrate your analytical skills and familiarity with market data sources like Nielsen or Kantar.
Craft a Compelling Cover Letter: In your cover letter, express your passion for category development and insights. Mention how your previous experiences align with the responsibilities of the role, particularly in delivering key category reports and supporting sales and marketing teams.
Showcase Analytical Skills: Provide examples of how you've used MS Excel and PowerPoint to analyse data and present insights. Highlight any quantitative or qualitative projects you've conducted that led to actionable outcomes.
Research the Company: Familiarise yourself with the drinks company’s market position and recent trends in the FMCG sector. This knowledge will help you tailor your application and prepare for potential interview questions about the industry.
How to prepare for a job interview at Allexo Search
✨Know Your Data Sources
Familiarise yourself with key market data sources like CGA, Circana, Nielsen, and Kantar. Be prepared to discuss how you've used these tools in previous roles to derive insights and drive category growth.
✨Showcase Your Analytical Skills
Demonstrate your proficiency in MS Excel and PowerPoint during the interview. Bring examples of reports or presentations you've created that highlight your analytical capabilities and how they contributed to decision-making.
✨Prepare for Scenario Questions
Expect questions that ask you to solve hypothetical problems related to category management or consumer insights. Practice articulating your thought process and how you would approach these scenarios to showcase your problem-solving skills.
✨Highlight Cross-Functional Collaboration
Emphasise your experience working with sales and marketing teams. Share specific examples of how your insights have supported their strategies and led to successful outcomes, demonstrating your ability to work cross-functionally.
