Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead category development and shopper strategy across multiple European markets.
- Company: Join a growing FMCG business focused on personal care products.
- Benefits: Enjoy hybrid working, competitive salary, and performance bonuses.
- Why this job: Make a real impact by shaping brand plans and driving retail excellence.
- Qualifications: 7+ years in category management with strong analytical and communication skills.
- Other info: Work in Central London with opportunities for cross-functional collaboration.
The predicted salary is between 43200 - 72000 £ per year.
If you’re looking to take on a high-impact role with regional responsibility, this is an opportunity to lead category development and shopper strategy across multiple markets. This growing FMCG business is seeking a Category & Shopper Marketing Lead to own the insight, analysis and activation agenda across its European distributor network. You’ll work cross-functionally with sales, marketing and customer teams to shape brand plans, translate data into action, and drive best-in-class execution at retail.
Key Responsibilities:
- Identify and develop actionable insights from retail, panel data
- Build and present compelling trade stories for launches, range reviews and category growth
- Collaborate with sales and marketing to align distributor plans with brand and customer strategies
- Lead pre and post evaluation of promotional activity to measure ROI and inform future planning
- Manage and maintain Nielsen, GFK, IQVIA and Kantar tools and databases
- Act as Customer Marketing lead for top-tier customer meetings across Europe
- Work closely with the Shopper Marketing Manager to ensure retail excellence in activation
The Ideal Candidate:
- You’ll bring a strong track record in category management and shopper marketing, ideally within Europe.
- Comfortable working with large data sets, you’ll be analytically sharp and commercially curious and able to turn insight into influence both internally and with customers.
- 7+ years in Category Management; experience across EU retail landscapes a plus
- Strong Excel and PowerPoint skills with a detail-focused, data-driven approach
- Experience using Nielsen, IRI and Kantar data sources
- Confident communicator with the gravitas to lead customer-facing discussions
- Previous experience managing people and/or working in a multi-country distribution model
Location: Central London - hybrid working
Package: £Dependant on Experience + ar allowance + bonus + benefits
Desired Skills and Experience: Category, Insights, Shopper marketing
Category and Shopper Marketing Lead EMEA - FMCG Personal Care employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category and Shopper Marketing Lead EMEA - FMCG Personal Care
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG and shopper marketing, especially within the EMEA region. Understanding the nuances of different markets will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those involved in category management and shopper marketing. Attend industry events or webinars to connect with potential colleagues and learn about the latest strategies and tools being used.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Nielsen, GFK, IQVIA, and Kantar. Being able to discuss how you've used these tools to derive insights in past roles will set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your experience in leading cross-functional teams. Think of specific examples where you've successfully collaborated with sales and marketing to drive category growth, as this will be crucial for the role.
We think you need these skills to ace Category and Shopper Marketing Lead EMEA - FMCG Personal Care
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your experience in category management and shopper marketing. Use specific examples that demonstrate your ability to work with data and lead cross-functional teams, as these are key aspects of the role.
Craft a Compelling Cover Letter: In your cover letter, express your enthusiasm for the position and the company. Discuss how your background aligns with the responsibilities outlined in the job description, particularly your experience with data analysis and customer marketing.
Showcase Relevant Skills: Emphasise your proficiency in tools like Nielsen, GFK, IQVIA, and Kantar. Mention your strong Excel and PowerPoint skills, as well as your ability to communicate effectively with stakeholders, which is crucial for this role.
Prepare for Interviews: If you get called for an interview, be ready to discuss specific examples of how you've turned insights into actionable strategies. Prepare to talk about your experience managing promotional activities and how you've measured ROI in past roles.
How to prepare for a job interview at Allexo Search
✨Showcase Your Analytical Skills
Given the emphasis on data analysis in this role, be prepared to discuss your experience with large data sets. Highlight specific examples where you've turned insights into actionable strategies, particularly using tools like Nielsen or Kantar.
✨Prepare Compelling Trade Stories
Since you'll need to build and present trade stories for launches and category growth, practice articulating these narratives. Use past experiences to demonstrate how your insights led to successful outcomes in previous roles.
✨Demonstrate Cross-Functional Collaboration
This position requires working closely with sales and marketing teams. Be ready to share examples of how you've successfully collaborated across departments to align strategies and achieve common goals.
✨Exhibit Strong Communication Skills
As a confident communicator, you’ll need to lead customer-facing discussions. Prepare to discuss how you've effectively communicated complex ideas to various stakeholders, ensuring clarity and engagement.
