Category and Shopper Marketing Lead EMEA - FMCG Personal Care

If you\’re looking to take on a high-impact role with regional responsibility, this is an opportunity to lead category development and shopper strategy across multiple markets.

This growing FMCG business is seeking a Category & Shopper Marketing Lead to own the insight, analysis and activation agenda across its European distributor network. You\’ll work cross-functionally with sales, marketing and customer teams to shape brand plans, translate data into action, and drive best-in-class execution at retail.

Key Responsibilities:

• Identify and develop actionable insights from retail, panel data
• Build and present compelling trade stories for launches, range reviews and category growth
• Collaborate with sales and marketing to align distributor plans with brand and customer strategies
• Lead pre and post evaluation of promotional activity to measure ROI and inform future planning
• Manage and maintain Nielsen, GFK, IQVIA and Kantar tools and databases
• Act as Customer Marketing lead for top-tier customer meetings across Europe
• Work closely with the Shopper Marketing Manager to ensure retail excellence in activation

The Ideal Candidate:

You\’ll bring a strong track record in category management and shopper marketing, ideally within Europe. Comfortable working with large data sets, you\’ll be analytically sharp and commercially curious and able to turn insight into influence both internally and with customers.

• 7+ years in Category Management; experience across EU retail landscapes a plus

• Strong Excel and PowerPoint skills with a detail-focused, data-driven approach

• Experience using Nielsen, IRI and Kantar data sources

• Confident communicator with the gravitas to lead customer-facing discussions

• Previous experience managing people and/or working in a multi-country distribution model

Location:

Central London – hybrid working

Package:

£Dependant on Experience + ar allowance + bonus + benefits

Desired Skills and Experience

Category, Insights, Shopper marketing