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- Tasks: Lead category development and shopper strategy across multiple European markets.
- Company: Join a growing FMCG business focused on personal care products.
- Benefits: Enjoy hybrid working, competitive salary, and performance bonuses.
- Why this job: Make a real impact by shaping brand plans and driving retail excellence.
- Qualifications: 7+ years in category management with strong analytical and communication skills.
- Other info: Work collaboratively with sales and marketing teams across Europe.
The predicted salary is between 43200 - 72000 £ per year.
If you're looking to take on a high-impact role with regional responsibility, this is an opportunity to lead category development and shopper strategy across multiple markets. This growing FMCG business is seeking a Category & Shopper Marketing Lead to own the insight, analysis and activation agenda across its European distributor network. You'll work cross-functionally with sales, marketing and customer teams to shape brand plans, translate data into action, and drive best-in-class execution at retail.
Key Responsibilities:
- Identify and develop actionable insights from retail, panel data
- Build and present compelling trade stories for launches, range reviews and category growth
- Collaborate with sales and marketing to align distributor plans with brand and customer strategies
- Lead pre and post evaluation of promotional activity to measure ROI and inform future planning
- Manage and maintain Nielsen, GFK, IQVIA and Kantar tools and databases
- Act as Customer Marketing lead for top-tier customer meetings across Europe
- Work closely with the Shopper Marketing Manager to ensure retail excellence in activation
The Ideal Candidate:
- You'll bring a strong track record in category management and shopper marketing, ideally within Europe.
- Comfortable working with large data sets, you'll be analytically sharp and commercially curious and able to turn insight into influence both internally and with customers.
- 7+ years in Category Management; experience across EU retail landscapes a plus
- Strong Excel and PowerPoint skills with a detail-focused, data-driven approach
- Experience using Nielsen, IRI and Kantar data sources
- Confident communicator with the gravitas to lead customer-facing discussions
- Previous experience managing people and/or working in a multi-country distribution model
Location: Central London - hybrid working
Package: Dependant on Experience + car allowance + bonus + benefits
Desired Skills and Experience: Category, Insights, Shopper marketing
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Category and Shopper Marketing Lead EMEA - FMCG Personal Care
✨Tip Number 1
Familiarise yourself with the latest trends in FMCG and shopper marketing, especially within the EMEA region. Understanding the nuances of different markets will help you tailor your approach and demonstrate your knowledge during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, particularly those involved in category management and shopper marketing. Attend industry events or webinars to connect with potential colleagues and gain insights that could be beneficial for your application.
✨Tip Number 3
Brush up on your analytical skills, especially with tools like Nielsen, GFK, IQVIA, and Kantar. Being able to discuss how you've used these tools to derive insights in past roles can set you apart from other candidates.
✨Tip Number 4
Prepare to showcase your experience in leading cross-functional teams. Think of specific examples where you've successfully collaborated with sales and marketing to drive category growth, as this is a key aspect of the role.
We think you need these skills to ace Category and Shopper Marketing Lead EMEA - FMCG Personal Care
Some tips for your application 🫡
Understand the Role: Thoroughly read the job description for the Category and Shopper Marketing Lead position. Identify key responsibilities and required skills, and think about how your experience aligns with these.
Tailor Your CV: Customise your CV to highlight relevant experience in category management and shopper marketing. Use specific examples that demonstrate your ability to analyse data and drive insights, particularly in a European context.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for FMCG and your understanding of the market. Mention your experience with tools like Nielsen and Kantar, and how you can contribute to the company's goals.
Highlight Your Analytical Skills: In your application, emphasise your proficiency with data analysis and tools such as Excel and PowerPoint. Provide examples of how you've used data to influence decisions and drive marketing strategies.
How to prepare for a job interview at Allexo Search
✨Showcase Your Analytical Skills
Given the role's focus on data analysis, be prepared to discuss your experience with large data sets. Highlight specific examples where you've turned insights into actionable strategies, especially in category management and shopper marketing.
✨Prepare Compelling Trade Stories
Since you'll need to build and present trade stories for launches and category growth, practice articulating these narratives. Use real-life examples from your past roles to demonstrate how you’ve successfully influenced brand plans and customer strategies.
✨Familiarise Yourself with Key Tools
Make sure you're well-versed in Nielsen, GFK, IQVIA, and Kantar tools. Be ready to discuss how you've used these databases in previous roles to drive insights and inform promotional activities.
✨Demonstrate Leadership and Collaboration
As this role involves cross-functional collaboration, prepare to share experiences where you've led teams or worked closely with sales and marketing. Emphasise your ability to align distributor plans with broader brand strategies and your approach to managing customer relationships.
