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- Tasks: Lead brand strategy and innovation for a dynamic portfolio in the drinks industry.
- Company: Join a global leader in FMCG with a focus on growth and creativity.
- Benefits: Competitive salary, bonus, flexible working, and great benefits.
- Why this job: Make a real impact in a fast-growing category and unleash your potential.
- Qualifications: Experience in brand marketing and strong strategic thinking skills.
- Other info: Collaborative environment with opportunities for mentorship and career growth.
The predicted salary is between 48000 - 72000 £ per year.
Base pay range
An exciting opportunity for someone who is a passionate brand builder to lead a product portfolio within a global leader in the drinks industry. This role is perfect for a strategic marketeer looking to make a significant impact in a fast growing category.
Key Responsibilities:
- Develop and execute the long term strategic plan for a number brands in the portfolio
- Drive innovation by identifying trends and bringing new ideas to market swiftly
- Elevate brand partnerships, focusing on premiumisation and shelf appeal
- Own the portfolio P&L, optimising price-pack architecture and unlocking growth opportunities
- Analyse performance data, market dynamics, and competitor activity to inform decision-making
- Collaborate with the equity team to create compelling campaigns and activation plans
- Mentor and support an Assistant Brand Manager on the portfolio
The Ideal Candidate:
We\’re seeking an experienced professional with:
- Proven track record in leading innovation projects from insight to execution
- Strong strategic thinking skills and ability to shape long-term plans
- Commercial acumen and analytical prowess in portfolio management
- Consumer-centric approach with a passion for turning insights into relevant innovationsExcellent collaborative skills and ability to influence across teams
- Agility to keep pace with trends and maintain brand relevance
Location:
Berkshire – 3 days office / 2 days home
Package:
This role offers an excellent opportunity for a dynamic individual to make their mark in a fast-paced, innovative environment. If you\’re ready to unleash your potential and drive growth in an exciting product category, we\’d love to hear from you.
Desired Skills and Experience
Brand Marketing
Seniority level: Mid-Senior level
Employment type: Full-time
Job function: Marketing
Industries: Food and Beverage Manufacturing
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Brand Manager - FMCG Food & Drink employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Manager - FMCG Food & Drink
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream role.
✨Tip Number 2
Prepare for interviews by researching the company and its products. We want you to be able to discuss how your experience aligns with their brand strategy. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! You should be able to clearly articulate your achievements and how they relate to the role of Brand Manager. We suggest rehearsing with a friend or in front of a mirror until you feel confident.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing passionate candidates who are eager to join our team and make an impact in the FMCG space.
We think you need these skills to ace Brand Manager - FMCG Food & Drink
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for brand building shine through. We want to see how your passion aligns with our mission in the FMCG food and drink sector.
Tailor Your Experience: Make sure to highlight your relevant experience in leading innovation projects and strategic planning. We’re looking for someone who can demonstrate their commercial acumen and analytical skills, so be specific about your achievements.
Be Data-Driven: In your application, don’t shy away from mentioning how you’ve used performance data and market insights to inform your decisions. We love candidates who can back up their strategies with solid evidence!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to make an impact in our fast-growing category.
How to prepare for a job interview at Allexo Search
✨Know Your Brands Inside Out
Before the interview, dive deep into the brands you'll be managing. Understand their market position, recent campaigns, and consumer feedback. This will not only show your passion but also help you discuss how you can elevate these brands effectively.
✨Showcase Your Strategic Thinking
Prepare to discuss your approach to developing long-term strategic plans. Bring examples of past projects where you've successfully identified trends and executed innovative ideas. This will demonstrate your ability to think ahead and drive growth.
✨Be Data-Driven
Familiarise yourself with performance metrics and market dynamics relevant to the FMCG sector. Be ready to talk about how you've used data to inform decisions in previous roles. This will highlight your analytical prowess and commercial acumen.
✨Emphasise Collaboration Skills
Since this role involves working with various teams, prepare examples that showcase your collaborative skills. Discuss how you've influenced cross-functional teams in the past and how you plan to mentor your future Assistant Brand Manager.
