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For Companies At a Glance
- Tasks: Lead brand visibility and engagement through creative marketing strategies.
- Company: Join a fast-growing FMCG brand making waves in the UK and Europe.
- Benefits: Enjoy competitive pay, bonuses, and a range of exciting benefits.
- Why this job: Shape impactful activation strategies in a dynamic, high-growth environment.
- Qualifications: FMCG experience in trade/brand marketing and strong project management skills required.
- Other info: Work collaboratively with sales and digital teams to drive success.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnering with a fast-growing FMCG brand with a strong presence across the UK and European markets. As they continue to expand, they’re looking for a Brand Activation Manager to take ownership of shopper marketing, in-store execution, and digital brand presence—ensuring their products are easy to find, shop, and enjoy. This is a fantastic opportunity to work with a leading drinks brand in a high-growth environment, offering autonomy, creativity, and the chance to shape best-in-class activation strategies.
The Role
Sitting within the marketing team, you’ll be responsible for driving brand visibility and engagement across key customers in retail and digital channels. You’ll work cross-functionally with sales, category, and external agency partners to deliver impactful activation plans that resonate with shoppers and drive commercial success.
Key Responsibilities:
- Develop and execute activation plans that align with commercial objectives
- Work closely with retailers to ensure standout in-store visibility and promotions
- Lead on customer events to drive engagement and brand presence
- Collaborate with digital teams to enhance online brand execution
- Measure and evaluate the success of activations, ensuring ROI and continuous improvement
Who We’re Looking For
- FMCG experience in trade/brand marketing
- Proven track record of turning insights into execution
- Strong budget and project management skills
- Commercially minded, with the ability to work cross-functionally
- Hands-on, proactive, and thrives in a fast-paced environment
Brand Activation Manager - FMCG Alcohol London £Competitive + Bonus + Benefits employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager - FMCG Alcohol London £Competitive + Bonus + Benefits
✨Tip Number 1
Network with professionals in the FMCG sector, especially those who have experience in brand activation. Attend industry events or webinars to connect with potential colleagues and learn about the latest trends in shopper marketing.
✨Tip Number 2
Familiarise yourself with the specific brands and products of the company you're applying to. Understanding their market positioning and recent campaigns can help you tailor your conversations during interviews and demonstrate your genuine interest.
✨Tip Number 3
Prepare examples of successful activation plans you've executed in the past. Be ready to discuss how you measured their success and what insights you gained, as this will showcase your ability to drive commercial success.
✨Tip Number 4
Stay updated on digital marketing trends, particularly in the FMCG space. Being knowledgeable about the latest tools and strategies for enhancing online brand presence will set you apart from other candidates.
We think you need these skills to ace Brand Activation Manager - FMCG Alcohol London £Competitive + Bonus + Benefits
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant FMCG experience, particularly in trade or brand marketing. Use specific examples that demonstrate your ability to turn insights into execution and showcase your project management skills.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the FMCG sector and the drinks industry. Discuss how your previous experiences align with the responsibilities of the Brand Activation Manager role, particularly in driving brand visibility and engagement.
Showcase Your Achievements: When detailing your work history, focus on quantifiable achievements. For instance, mention successful activation plans you've developed, any increase in brand visibility you achieved, or how you enhanced online brand execution.
Research the Company: Familiarise yourself with the brand's presence in the UK and European markets. Understanding their products and current marketing strategies will help you tailor your application and demonstrate your genuine interest in the role.
How to prepare for a job interview at Allexo Search
✨Showcase Your FMCG Experience
Make sure to highlight your previous experience in the FMCG sector, especially in trade or brand marketing. Be prepared to discuss specific campaigns you've worked on and how they contributed to brand visibility and engagement.
✨Demonstrate Your Project Management Skills
Since the role requires strong budget and project management skills, come equipped with examples of how you've successfully managed projects in the past. Discuss any tools or methodologies you used to keep everything on track.
✨Prepare for Cross-Functional Collaboration
This position involves working closely with sales, category, and external agency partners. Think of examples where you've collaborated across teams to achieve a common goal, and be ready to explain how you navigated any challenges.
✨Focus on Results and ROI
Be ready to discuss how you've measured the success of your activations in previous roles. Highlight any metrics or KPIs you used to evaluate performance and how you implemented changes based on those insights.
