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- Tasks: Lead shopper marketing and digital brand presence for a top FMCG alcohol brand.
- Company: Join a fast-growing FMCG brand with a strong UK and European market presence.
- Benefits: Enjoy autonomy, creativity, and the chance to shape impactful activation strategies.
- Why this job: Be part of a high-growth environment that values innovation and collaboration.
- Qualifications: FMCG experience in trade/brand marketing and strong project management skills required.
- Other info: Work cross-functionally with sales and external partners to drive commercial success.
The predicted salary is between 36000 - 60000 £ per year.
We’re partnering with a fast-growing FMCG brand with a strong presence across the UK and European markets. As they continue to expand, they’re looking for aBrand Activation Manager to take ownership of shopper marketing, in-store execution, and digital brand presence—ensuring their products are easy to find, shop, and enjoy.
This is a fantastic opportunity to work with a leading drinks brand in ahigh-growth environment , offering autonomy, creativity, and the chance to shape best-in-class activation strategies.
The Role
Sitting within the marketing team, you’ll be responsible for driving brand visibility and engagement across key customers in retail and digital channels. You’ll work cross-functionally with sales, category, and external agency partners to deliverimpactful activation plans that resonate with shoppers and drive commercial success.
Key Responsibilities:
- Develop and executeactivation plans that align with commercial objectives
- Work closely with retailers to ensure standoutin-store visibility and promotions
- Lead oncustomer events to drive engagement and brand presence
- Collaborate with digital teams to enhanceonline brand execution
- Measure and evaluate the success of activations, ensuringROI and continuous improvement
Who We’re Looking For
- FMCG experience in trade/brand marketing
- Proven track record ofturning insights into execution
- Strongbudget and project management skills
- Commercially minded, with the ability to workcross-functionally
- Hands-on, proactive, and thrives in afast-paced environment
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Brand Activation Manager - FMCG Alcohol employer: Allexo Search
Contact Detail:
Allexo Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Brand Activation Manager - FMCG Alcohol
✨Tip Number 1
Familiarize yourself with the latest trends in FMCG and alcohol marketing. Understanding what resonates with consumers can help you demonstrate your insights during interviews.
✨Tip Number 2
Network with professionals in the FMCG sector, especially those involved in brand activation. Attend industry events or webinars to make connections that could lead to referrals.
✨Tip Number 3
Prepare specific examples of successful activation plans you've executed in the past. Be ready to discuss how you measured their success and what you learned from them.
✨Tip Number 4
Stay updated on the brand's current marketing strategies and campaigns. This knowledge will allow you to tailor your discussions and show genuine interest in their growth.
We think you need these skills to ace Brand Activation Manager - FMCG Alcohol
Some tips for your application 🫡
Understand the Brand: Research the FMCG brand you are applying to. Familiarize yourself with their products, market presence, and recent campaigns. This knowledge will help you tailor your application and demonstrate your genuine interest.
Highlight Relevant Experience: Emphasize your FMCG experience in trade or brand marketing. Provide specific examples of how you've successfully executed activation plans and driven brand visibility in previous roles.
Showcase Your Skills: Make sure to highlight your budget and project management skills. Discuss any cross-functional collaboration experiences and how they contributed to successful outcomes in past projects.
Craft a Compelling Cover Letter: Write a cover letter that reflects your passion for brand activation and your proactive approach. Mention how you thrive in fast-paced environments and your ability to turn insights into actionable strategies.
How to prepare for a job interview at Allexo Search
✨Showcase Your FMCG Experience
Make sure to highlight your previous experience in FMCG trade or brand marketing. Be prepared to discuss specific campaigns you've worked on and how they contributed to brand visibility and engagement.
✨Demonstrate Project Management Skills
Since strong budget and project management skills are crucial for this role, come equipped with examples of how you've successfully managed projects in the past. Discuss how you kept everything on track and met deadlines.
✨Prepare for Cross-Functional Collaboration
This position requires working closely with sales, category, and external agency partners. Think of examples where you've collaborated across teams to achieve a common goal and be ready to share those stories.
✨Focus on Results and ROI
Be ready to discuss how you've measured the success of your activations in the past. Highlight any metrics or KPIs you've used to evaluate performance and how you implemented changes based on those insights.
