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- Tasks: Lead marketing strategies for Allergan Aesthetics in the UK and Ireland.
- Company: Allergan Aesthetics, part of AbbVie, is a leader in innovative beauty products.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Shape the future of aesthetics while leading a passionate team in a vibrant industry.
- Qualifications: Experience in consumer healthcare or beauty marketing, with strong leadership skills required.
- Other info: Join a company committed to integrity, innovation, and community service.
The predicted salary is between 48000 - 84000 £ per year.
Reporting to UK General Manager for Allergan Aesthetics, this role is based in the Marlow office and is part of the UK Senior Leadership team, responsible for UK & Ireland Allergan Aesthetics.
Job Overview: To drive Allergan Aesthetics product lines, envisioning and executing marketing programmes to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct.
Key Responsibilities
- Lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success.
- Play a very active role liaising with International Marketing and Commercial Operation organization to align on global plans.
Key Accountabilities
- Financials: Participate in annual forecasting cycle, utilise market data to appraise brand performance and manage promotional budget.
- Development of Brand strategy and tactical deployment: Lead the development of robust strategic plan for brands, create campaign assets, develop digital marketing programmes and manage creative and medical communication agencies.
- Inspire and lead a team: Lead, manage and develop the Marketing team, work with direct reports to create individual development plans and develop a team culture aligned to Allergan\’s values.
Requirements
- Prior consumer healthcare or beauty industry marketing experience.
- Product launch experience at a Country or International level.
- Experience of strategic brand planning through to local execution.
- Experience of hiring and managing external agencies.
- Digital and consumer experience preferred.
- Sales/sales management experience or strong understanding of customer needs/insights.
- People management / team leadership.
Behaviours/Skills
- Strong communication skills.
- Demonstrated leadership and excellent influencing skills.
- Very strong planning and project management skills.
- Creativity.
- Ability to work well in a team environment.
- Ability to multi-task and to get things done.
- Flexible and adaptable approach.
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Marketing Director UK & Ire - Allergan Aesthetics employer: Allergan
Contact Detail:
Allergan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director UK & Ire - Allergan Aesthetics
✨Tip Number 1
Familiarise yourself with Allergan Aesthetics' product portfolio and recent marketing campaigns. Understanding their brand positioning and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Allergan Aesthetics on LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations for the Marketing Director role.
✨Tip Number 3
Prepare to discuss your experience with digital marketing strategies and consumer engagement. Highlight specific examples where you've successfully launched products or campaigns, as this aligns closely with the job requirements.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've developed and managed teams in previous roles. This will demonstrate your capability to inspire and lead the marketing department at Allergan Aesthetics.
We think you need these skills to ace Marketing Director UK & Ire - Allergan Aesthetics
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications required for the Marketing Director position at Allergan Aesthetics. Tailor your application to highlight relevant experience in consumer healthcare or beauty industry marketing.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in product launches and strategic brand planning. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: Your cover letter should reflect your passion for the aesthetics industry and your understanding of Allergan Aesthetics' mission. Highlight your leadership skills and how you can contribute to the company's goals, especially in driving brand success.
Showcase Your Communication Skills: Given the emphasis on strong communication skills in the job description, ensure that your application materials are well-written and free of errors. Consider including examples of successful presentations or campaigns you've led to illustrate your abilities.
How to prepare for a job interview at Allergan
✨Know Your Brands
Familiarise yourself with Allergan Aesthetics' portfolio, especially their leading products in facial injectables and body contouring. Be prepared to discuss how your marketing strategies can enhance brand awareness and customer engagement.
✨Showcase Leadership Skills
As a Marketing Director, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams, managed cross-functional projects, and inspired others to achieve common goals.
✨Understand Market Dynamics
Be ready to discuss market data and trends relevant to the aesthetics and consumer beauty sectors. Highlight your experience in using market insights to drive brand performance and adapt strategies accordingly.
✨Prepare for Compliance Questions
Given the importance of compliance in this role, be prepared to discuss how you have ensured adherence to industry regulations in your previous marketing campaigns. This will show your understanding of the ethical standards expected at Allergan Aesthetics.
