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- Tasks: Lead marketing strategies for Allergan Aesthetics in the UK and Ireland.
- Company: Allergan Aesthetics, part of AbbVie, is a leader in innovative beauty products.
- Benefits: Enjoy a dynamic work environment with opportunities for professional growth and development.
- Why this job: Shape the future of aesthetics while leading a passionate team in a vibrant industry.
- Qualifications: Experience in consumer healthcare or beauty marketing, with strong leadership skills required.
- Other info: Join a company committed to integrity, innovation, and community service.
The predicted salary is between 48000 - 84000 £ per year.
Company Description
At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch. For more information, visit Follow Allergan Aesthetics on LinkedIn.
Job Description
- Reporting to UK General Manager for Allergan Aesthetics
- Based in Marlow office
- Part of the UK Senior Leadership team, responsible forUK & Ireland Allergan Aesthetics
Job Overview
To drive Allergan Aesthetics product lines, envisioning and executing marketing programmes to support brand, customer and consumer awareness and needs, whilst abiding by the relevant codes of conduct. Our Marketing Director will lead the marketing department and a cross functional matrix team to drive strategy, operational excellence and brand success. Play a very active role liaising with International Marketing and Commercial Operation organization to align on global plans.
We are looking for strong leadership and communication skills, and have significant aesthetics, consumer beauty or healthcare marketing experience. This is a highly rewarding role for somebody to lead key brands within a key market for Allergan Aesthetics, and help shape the future of the Industry.
Key Accountabilities
Financials
- Participate in annual forecasting cycle as well as plan process including forecasting and expense planning
- Routinely utilise market data to appraise brand performance and market evolution and take action as appropriate
- Manage promotional budget to ensure that activities are conducted as per the brand plan and the affiliate strategy
Development of Brand strategy and tactical deployment
- Lead the development of robust strategic plan for brands for the entire portfolio
- Lead the development of annual cross functional and operational brand plans. Align full multichannel strategy (sales team, other channels) to strategic plan
- Create campaign assets for roll out to teams (e.g. Digital Sales Aids, Briefing Documents, Training Guides)
- Develop digital marketing programmes for portfolio (in line with GDPR and HCP compliance frameworks)
- Develop consumer campaigns for relevant parts of portfolio
- Manage creative and medical communication agencies
- Prepare and launch new products and categories
- Ensure clear cascade of strategy and plans throughout organization with specific emphasis on sales teams
Inspire and lead a team
- Lead, manage and develop the Marketing team to optimize their contribution to the business, enhance their work experience and develop their skills
- Work with direct reports to create individual development plans, and follow up through regular meetings. Develop a team culture aligned to Allergan’s values
- Lead cross functional marketing and brand meetings
Qualifications
Experience/Knowledge
- Must have prior consumer healthcare or beauty industry marketing experience
- Product launch experience at a Country or International level
- Experience of strategic brand planning through to local execution
- Experience of hiring and managing external agencies (creative/med comms)
- Digital and consumer experience preferred
- Sales/sales management experience or can demonstrate how they have gained strong understanding of customer needs/insights and applied these in their marketing career
- People management / team leadership
Behaviours/Skills
- Strong communication skills (1:1 verbal, written and presentations)
- Demonstrated leadership and excellent influencing skills
- Very strong planning and project management skills
- Creativity
- Ability to work well in a team environment, multi-functional, multi-stakeholder collaboration
- Ability to multi-task and to get things done
- Flexible and adaptable approach
Compliance and integrity
- You will be responsible for conducting your activities on behalf of the company consistent with a high standard of business ethics and in compliance with the laws and regulations that govern our activities (subject to local law/requirement).
Additional Information
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
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Marketing Director UK & Ire - Allergan Aesthetics employer: Allergan
Contact Detail:
Allergan Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director UK & Ire - Allergan Aesthetics
✨Tip Number 1
Familiarise yourself with Allergan Aesthetics' product portfolio and recent marketing campaigns. Understanding their brand positioning and target audience will help you tailor your approach during interviews and discussions.
✨Tip Number 2
Network with current or former employees of Allergan Aesthetics on LinkedIn. Engaging in conversations can provide you with insider insights about the company culture and expectations for the Marketing Director role.
✨Tip Number 3
Prepare to discuss your experience with digital marketing strategies and consumer engagement. Highlight specific examples where you've successfully launched products or campaigns, as this aligns closely with the job requirements.
✨Tip Number 4
Showcase your leadership skills by preparing examples of how you've developed and managed teams in previous roles. This will demonstrate your capability to inspire and lead the marketing department at Allergan Aesthetics.
We think you need these skills to ace Marketing Director UK & Ire - Allergan Aesthetics
Some tips for your application 🫡
Understand the Role: Before applying, take the time to thoroughly understand the responsibilities and qualifications required for the Marketing Director position at Allergan Aesthetics. Tailor your application to highlight relevant experience in consumer healthcare or beauty industry marketing.
Craft a Compelling CV: Ensure your CV is up-to-date and clearly outlines your marketing experience, particularly in product launches and strategic brand planning. Use quantifiable achievements to demonstrate your impact in previous roles.
Write a Strong Cover Letter: Your cover letter should reflect your passion for the aesthetics industry and your understanding of Allergan Aesthetics' mission. Highlight your leadership skills and how you can contribute to the company's goals, especially in driving brand success.
Showcase Your Communication Skills: Given the emphasis on strong communication skills in the job description, ensure that your application materials are well-written and free of errors. Consider including examples of successful presentations or campaigns you've led to illustrate your abilities.
How to prepare for a job interview at Allergan
✨Know Your Brands
Familiarise yourself with Allergan Aesthetics' portfolio, especially their leading products in facial injectables and body contouring. Be prepared to discuss how your marketing strategies can enhance brand awareness and customer engagement.
✨Showcase Leadership Skills
As a Marketing Director, you'll need to demonstrate strong leadership abilities. Prepare examples of how you've successfully led teams, managed cross-functional projects, and inspired others to achieve common goals.
✨Understand Market Dynamics
Be ready to discuss market data and trends relevant to the aesthetics and consumer beauty sectors. Highlight your experience in using market insights to drive brand performance and adapt strategies accordingly.
✨Prepare for Compliance Questions
Given the importance of compliance in this role, be prepared to discuss how you have ensured adherence to industry regulations in your previous marketing campaigns. This will show your understanding of the ethical standards expected at Allergan Aesthetics.
