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- Tasks: Lead multi-channel communications and engage with patient organisations to enhance AbbVie's brand reputation.
- Company: AbbVie is a global biopharmaceutical company focused on innovative medicines that improve lives.
- Benefits: Enjoy hybrid working, a welcoming office environment, and a commitment to employee well-being.
- Why this job: Join a mission-driven team making a real impact in healthcare and patient access.
- Qualifications: Experience in pharmaceutical communications, strong digital skills, and a knack for stakeholder engagement required.
- Other info: AbbVie values diversity and accessibility, ensuring an inclusive workplace for all.
The predicted salary is between 43200 - 72000 £ per year.
Company Description
AbbVie\’s mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people\’s lives across several key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us atwww.abbvie.com. Follow @abbvie onX,Facebook,Instagram,YouTube,LinkedInandTik Tok.
Job Description
NEW Senior Brand Communications & Patient Relations Manager
- Based at our Maidenhead offices (hybrid working 3 days office, 2 days flexible)
- Reporting to Head of Brand Communications and Patient Relations
Job Overview
As a Senior Brand Communications and Patient Relations Manager, you will have experience of managing multi-channel communications programmes, a strong understanding of the UK media environment and the NHS and knows how to strategically and compliantly engage with patient organisations. This person will lead, shape and execute multi-stakeholder strategies in full alignment with AbbVie’s business priorities with a focus on supporting patient access to medicines and building AbbVie’s external profile in key therapeutic areas.
Key responsibilities
- Build positive brand and therapy area awareness to enhance the reputation of AbbVie in the UK
- Identify opportunities to proactively place/pitch media stories for key brands/therapy areas to positively impact the perception of the brand or raise awareness of particular diseases (within the parameters of the ABPI Code of Practice)
- Ensure robust KPI/metric setting and evaluation of all communications activities
- Act as the digital champion within the BCPR team, generating excitement to try new ideas and challenge what we have done previously
- Be the main point of contact for the patient organisations that are aligned to your therapy areas
- Work with the Global and Europe Public Affairs leads to co-create external engagement strategies and collaborate on key above country initiatives
- Manage and expand AbbVie’s reputation with a diverse range of stakeholders (journalists, patients, patient organisations and healthcare professionals) alongside functional colleagues and ensure these relationships allow for robust and transparent dialogue
- Efficiently manage any external agencies or vendors, ensuring good budget management and identifying opportunities to maximise AbbVie’s resources further
- Successfully work in a matrix operational structure, alongside Marketing, Market Access, Medical, External Affairs and other functions, including members of the in-field team, building consensus on BCPR activities and contribute beyond the function to enhance AbbVie’s business priorities
Qualifications
Experience
- Previous experience of working in a similar in-house pharmaceutical or healthcare communications agency role with some in-house experience essential
- Strong digital expertise is also essential
- Experience of developing and leading patient relations and integrated communications strategies
- Demonstrated success in the implementation of multi-channel communication campaigns and external stakeholder engagement, especially patient organisations and journalists
- Consumer healthcare experience desirable
Competencies
- Consolidated communications programming and media relations expertise
- Knowledge of the UK healthcare system, including the National Health Service, Department of Health, National Institute for Health and Care Excellence (NICE) and Scottish Medicines Consortium (SMC)
- Proven track record of establishing and maintaining relationships with patient organisations, patient communities and healthcare journalists
- Competencies in managing integrated multi-stakeholder and multi-channel programmes
- Excellent communication skills (verbal, written and presentation) to develop and convey strategies and communications plans succinctly and in a compelling manner to ensure buy-in from the brand teams
- Strong decision-making and leadership skills when dealing with any issues, ensuring they are handled in a timely and sensitive manner
- Drive, enthusiasm and the ability to manage uncertainty whilst challenging strategy
- Ability to inspire confidence and influence senior leadership and external stakeholders
- Excellent understanding of the ABPI Code of Practice in the key areas of relevance to this role to ensure the highest compliance standards
Additional Information
AbbVie\’s UK offices in Maidenhead prioritize accessibility and employeewell-being, creating a welcoming environment for everyone. The office includes alarge car park for easy access, as well as step-free entry, accessiblerestrooms, and elevators to accommodate individuals with mobility challenges.
The workspace features assistive technologies and adaptable workstations,fostering an inclusive culture. Additionally, there is a dedicated quiet zonefor those who prefer to work without distraction. This area maximizes naturallight and is strategically positioned for easy access with minimal noisedisturbances. If you need specific information or have questions aboutaccessibility arrangements, please let us know during the process.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only – to learn more, visithttps://www.abbvie.com/join-us/equal-employment-opportunity-employer.html
US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:
https://www.abbvie.com/join-us/reasonable-accommodations.html
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Senior Brand Communications & Patient Relations Manager - NEW employer: Allergan Aesthetics
Contact Detail:
Allergan Aesthetics Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Communications & Patient Relations Manager - NEW
✨Tip Number 1
Familiarise yourself with AbbVie's mission and values. Understanding their focus on innovative medicines and patient access will help you align your discussions and demonstrate your commitment to their goals during interviews.
✨Tip Number 2
Network with professionals in the pharmaceutical and healthcare communications sectors. Engaging with individuals who have experience in similar roles can provide insights into the industry and potentially lead to referrals.
✨Tip Number 3
Stay updated on current trends in UK healthcare, especially regarding the NHS and patient organisations. This knowledge will enable you to speak confidently about relevant issues and showcase your expertise during conversations with hiring managers.
✨Tip Number 4
Prepare to discuss specific examples of successful multi-channel communication campaigns you've led. Highlighting your achievements in engaging stakeholders and managing relationships will demonstrate your capability for the role.
We think you need these skills to ace Senior Brand Communications & Patient Relations Manager - NEW
Some tips for your application 🫡
Understand the Role: Before you start writing your application, make sure you fully understand the responsibilities and qualifications required for the Senior Brand Communications & Patient Relations Manager position. Tailor your application to highlight relevant experiences that align with AbbVie's mission and the specific job requirements.
Craft a Compelling Cover Letter: Your cover letter should not only introduce yourself but also explain why you are passionate about the role and how your background in pharmaceutical communications can contribute to AbbVie’s goals. Use specific examples from your past experiences to demonstrate your skills in managing multi-channel communications and engaging with patient organisations.
Highlight Relevant Experience: In your CV, focus on showcasing your previous experience in healthcare communications, particularly any roles that involved patient relations or media engagement. Be sure to include metrics or outcomes from your campaigns to illustrate your success and impact in previous positions.
Showcase Your Digital Expertise: Given the emphasis on digital strategies in the job description, make sure to highlight any relevant digital marketing or communication skills you possess. Discuss specific tools or platforms you have used and how they contributed to successful campaigns in your previous roles.
How to prepare for a job interview at Allergan Aesthetics
✨Understand AbbVie's Mission
Before your interview, make sure you thoroughly understand AbbVie's mission and values. Familiarise yourself with their focus on innovative medicines and how they aim to impact patients' lives. This will help you align your answers with their goals and demonstrate your genuine interest in the company.
✨Showcase Your Multi-Channel Experience
As a Senior Brand Communications & Patient Relations Manager, you'll need to highlight your experience in managing multi-channel communications programmes. Be prepared to discuss specific campaigns you've led, the strategies you employed, and the outcomes achieved. Use metrics to quantify your success.
✨Demonstrate Knowledge of the UK Healthcare System
Given the role's focus on the UK media environment and NHS, it's crucial to showcase your understanding of these areas. Brush up on current healthcare policies, key organisations, and any recent news that may affect patient relations. This knowledge will set you apart as a well-informed candidate.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that assess your decision-making and leadership skills. Think of examples where you've successfully navigated challenges or managed stakeholder relationships. Be ready to explain your thought process and how you ensured compliance with the ABPI Code of Practice in your previous roles.
