International Digital & Consumer Lead, Allergan Aesthetics

At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.

The Digital and Consumer Lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands.

• Responsible for designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives.
• Lead the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights and constantly raising the bar to enable growth acceleration through acquisition, engagement and retention of different stakeholders (DTC, B2B2C).
• Lead the development, execution and roll-out of the AA brands customer digital campaigns and assets, supporting brand and portfolio leads in maximization of their consumer strategies.
• Develop the consumer digital ecosystem and CRM strategy supporting our B2B2C initiatives.
• Collaborate with International Brands leads, Customer Experience team, Comms team, Area leads and countries.

Reporting to: Vice President of International Brand Marketing. One direct report: Consumer Lead.

• Lead the design and execution of our consumer strategy across AA International.
• Create vision for DTC strategies and plans for International markets, prioritizing investment by ROI and growth opportunities.
• Collaborate and advise on budget allocation based on proven media channels and leverage best practices from established markets.
• Scale-up the digital consumer engagement in selected markets aligned with country and respective brand strategies.
• Advise and educate senior leadership and key stakeholders on digital best practices and emerging trends.
• Define, implement and roll-out new tools to engage and educate consumers in selected markets.
• Management of International media agencies.
• Be an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio.
• Execute the digital footprint of the AA Brands and signature portfolio strategy with customers.
• Partner with Customer Experience team to enhance digital customer engagement.
• Collaborate with marketing, communications, MLOR and other functions to create compelling content and resources.
• Lead the development, execution and roll-out of the facial brands digital campaigns and assets.
• Connect consumer strategy with customer engagement, ensuring opportunities for B2B2C are optimized.
• Support portfolio initiatives such as congresses to amplify reach and digital engagement.
• Foster a culture of Innovation & data.
• Support Social listening projects to gather insights & spot new trends.
• Champion and pilot the use of new technologies such as AI.
• Generate frameworks to support decision making and ROI impact.
• Collaborate with Commercial Analytics to develop metrics frameworks to drive depth of customer engagement.
• Support new go-to-market models in the digital space.

Qualifications:

• Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
• Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.
• Minimum 5 years in senior marketing positions with international responsibility.
• Experience in leading strategic and tactical planning functions in a team environment.
• Experience managing large DTC campaigns with strong knowledge of digital platforms.
• Proven track record of leading digital transformation at scale.
• Experience in the cosmetic/aesthetic medical device field is desirable.
• Team management experience.
• Recognized capabilities in building relationships in cross functional and matrix environments.
• Experience in developing international omnichannel digital campaigns.
• Understanding of AI and applications in digital marketing.
• Proficient with assets approval process and systems such as VEEVA, ZINC etc.

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.