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- Tasks: Lead digital strategies and consumer engagement for Allergan Aesthetics internationally.
- Company: Join AbbVie, a leader in aesthetics innovation and customer service.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of a dynamic team driving innovation and transformation in aesthetics.
- Why this job: Shape the future of digital marketing in the beauty industry and make a real impact.
- Qualifications: 10+ years in digital marketing with international experience; leadership skills required.
The predicted salary is between 80000 - 100000 £ per year.
About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
The Digital and Consumer Lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands. Responsibilities include:
- Designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives.
- Leading the development, execution and roll-out of the AA brands customer digital campaigns and assets.
- Supporting brand and portfolio leads in maximising their consumer strategies, ensuring industry-leading creative content and impactful delivery.
- Developing the consumer digital ecosystem and CRM strategy supporting B2B2C initiatives.
- Collaborating with International Brands leads, Customer Experience team, Comms team, Area leads and countries.
- Creating vision for DTC strategies and plans for International markets, prioritising investment by ROI and growth opportunities.
- Advising and educating senior leadership and key stakeholders on digital best practices and emerging trends.
- Managing international media agencies and being an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio.
- Partnering with the Customer Experience team to enhance digital customer engagement and brand visibility.
- Fostering a culture of innovation and data, supporting social listening projects and championing new technologies such as AI.
Qualifications include:
- Substantial experience in Digital Marketing for both consumers and customers audience, including experience at area/International level.
- Minimum 10 years of progressively more responsible experience in physician/consumer marketing management for a medical device or beauty company.
- Minimum 5 years in senior marketing positions with international responsibility.
- Experience managing large DTC campaigns with strong knowledge of digital platforms.
- Proven track record of leading digital transformation at scale.
- Team management experience and recognized capabilities in building relationships in cross-functional environments.
- Understanding of AI and applications in digital marketing.
AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.
International Digital & Consumer Lead, Allergan Aesthetics in Marlow employer: Allergan Aesthetics, an AbbVie Company
Contact Detail:
Allergan Aesthetics, an AbbVie Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Digital & Consumer Lead, Allergan Aesthetics in Marlow
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Allergan Aesthetics. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Familiarise yourself with their digital strategies and consumer engagement initiatives. This will help you stand out as someone who’s genuinely interested in the role.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific campaigns or projects you've led that align with the responsibilities of the International Digital & Consumer Lead role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team at Allergan Aesthetics.
We think you need these skills to ace International Digital & Consumer Lead, Allergan Aesthetics in Marlow
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of International Digital & Consumer Lead. Highlight your experience in digital marketing, especially in the aesthetics or medical device field, and showcase any leadership roles you've held.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven digital transformation and consumer engagement in previous roles, and don’t forget to express your passion for innovation!
Showcase Your Achievements: Quantify your achievements where possible! Use metrics to demonstrate how your strategies have led to growth, engagement, or successful campaigns. This will help us see the impact you've made in your previous positions.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Allergan Aesthetics, an AbbVie Company
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital marketing, especially in the aesthetics and medical device sectors. Familiarise yourself with Allergan Aesthetics' current digital strategies and campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their goals.
✨Showcase Your Leadership Skills
As this role is a senior leadership position, be prepared to share specific examples of how you've successfully led teams and projects in the past. Highlight your experience in managing large DTC campaigns and how you've driven digital transformation in previous roles.
✨Prepare for Strategic Discussions
Expect to engage in conversations about strategy formulation and competitive analysis. Brush up on your knowledge of ROI-driven marketing and be ready to discuss how you would prioritise investments in digital channels for international markets.
✨Demonstrate Your Collaborative Spirit
This role requires working closely with various teams, so be ready to talk about your experience in cross-functional collaboration. Share examples of how you've influenced stakeholders and built relationships in a matrix environment, showcasing your ability to lead without direct supervision.