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- Tasks: Lead digital strategies and consumer engagement for Allergan Aesthetics internationally.
- Company: Join a leading aesthetics brand under AbbVie, known for innovation and excellence.
- Benefits: Competitive salary, career growth opportunities, and a dynamic work environment.
- Other info: Collaborative culture with a focus on creativity and market-leading practices.
- Why this job: Make a real impact in the aesthetics industry with cutting-edge digital initiatives.
- Qualifications: Proven experience in digital marketing and consumer engagement strategies.
The predicted salary is between 80000 - 100000 £ per year.
About AbbVie At Allergan Aesthetics, an AbbVie company, we develop, manufacture, and market a portfolio of leading aesthetics brands and products. Our aesthetics portfolio includes facial injectables, body contouring, plastics, skin care, and more. Our goal is to consistently provide our customers with innovation, education, exceptional service, and a commitment to excellence, all with a personal touch.
The Digital and consumer lead is a senior leadership role responsible for setting and executing the digital and consumer engagement agenda internationally, serving as a key advisor to senior leadership and driving competitive advantage for the AA brands. Responsible for designing and leading the strategy for consumer engagement through digital channels/platforms, including potential CRM, DTC and B2B2C digital initiatives.
Lead the strategy to define and implement a unique and superior digital consumer experience (multichannel), generating data and insights and constantly raising the bar to enable growth acceleration through acquisition, engagement and retention of different stakeholders (DTC, B2B2C), where and when they are most receptive.
This role will lead the development, execution and roll‑out of the AA brands customer digital campaigns and assets, and support brand and portfolio leads in the maximization of their consumer strategies, ensuring that they are industry leading in both creative content and impactful delivery.
They will be responsible for developing the consumer digital ecosystem and CRM strategy supporting our B2B2C initiatives and support the elevation of AA as a partner of choice for customers working closely with International Brands leads, Customer Experience team, Comms team, Area leads and countries.
Reporting to: Vice President of International Brand Marketing. One direct report: Consumer lead.
- Lead the design and execution of our consumer strategy across AA International.
- Create vision for DTC strategies and plans for International markets, prioritizing investment by ROI and growth opportunities.
- Collaborate and advise on budget allocation based on proven media channels and leverage proven best practices from established markets, including engaging and aligning with the IALT Leadership team.
- Scale‑up the digital consumer engagement in selected markets aligned with country and respective brand strategies.
- Supporting co‑creation of digital assets and ensuring tactics implementation.
- Advise and educate senior leadership and key stakeholders on digital best practices and emerging trends.
- Collaborate with the US and China to leverage best practices, solutions across international markets.
- Define, implement and roll‑out new tools to engage and educate consumers in selected markets.
- Management of international media agencies.
- Be an international knowledge leader for consumer acquisition across the Allergan aesthetics portfolio, keeping up to date on key marketing trends, market developments, market regulations, market research.
International Digital & Consumer Lead, Allergan Aesthetics employer: Allergan Aesthetics, an AbbVie Company
Contact Detail:
Allergan Aesthetics, an AbbVie Company Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land International Digital & Consumer Lead, Allergan Aesthetics
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those connected to Allergan Aesthetics. Use LinkedIn to connect and engage with them; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your digital savvy! When you get the chance to chat with potential employers, highlight your experience with digital consumer engagement strategies. Share specific examples of how you've driven growth through innovative campaigns.
✨Tip Number 3
Prepare for interviews by researching Allergan Aesthetics' latest campaigns and initiatives. Be ready to discuss how you can contribute to their vision and elevate their digital consumer experience.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Allergan Aesthetics team.
We think you need these skills to ace International Digital & Consumer Lead, Allergan Aesthetics
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the role of International Digital & Consumer Lead. Highlight your experience in digital strategies and consumer engagement, as these are key for us at Allergan Aesthetics.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Share specific examples of how you've driven digital initiatives and consumer engagement in the past, and don’t forget to show your passion for aesthetics!
Showcase Your Leadership Skills: Since this is a senior leadership role, make sure to highlight your leadership experience. We want to see how you've successfully led teams and projects, especially in a digital context.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and keep track of it, so don’t miss out!
How to prepare for a job interview at Allergan Aesthetics, an AbbVie Company
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital marketing and consumer engagement, especially within the aesthetics industry. Familiarise yourself with Allergan Aesthetics' portfolio and think about how you can leverage digital channels to enhance their consumer experience.
✨Showcase Your Strategic Thinking
Prepare to discuss your previous experiences where you've successfully designed and executed digital strategies. Be ready to share specific examples of how you've driven consumer engagement and retention, and how those strategies could apply to Allergan Aesthetics.
✨Engage with Data Insights
Highlight your ability to generate and interpret data insights. Discuss how you've used data to inform your decisions in past roles, and be prepared to suggest ways you could implement similar practices at Allergan Aesthetics to drive growth.
✨Collaborative Mindset is Key
This role requires collaboration across various teams. Be ready to talk about how you've worked with cross-functional teams in the past, particularly in international settings. Emphasise your communication skills and how you can align different stakeholders towards a common goal.