The opportunity (build France, then grow your scope).This is a true “market maker” role for a hungry, high-output sales professional who wants ownership, autonomy, and a visible growth runway. You’ll launch and scale the French market for a new entrant, land the first reference customers, and—once France is performing—expand into Spain, Italy, and Portugal as the next phase of the plan.
This position is for a native/near-native French speaker living in the UK, working remotely from the UK while building the French market. Prior experience selling into the French market is a must.
Company context
The business has an innovative, technical solution aimed at the hygiene / odour marketplace, built to solve a real operational problem for multi-site customers. Backed by leading private equity, the company is now entering its next growth phase with a clear mandate: accelerate customer acquisition and build momentum in Europe. France is the immediate priority market.
What you’ll do
- Win new business in France: prospect, qualify, pitch, negotiate, close
- Open doors with large multi-site organisations and key decision makers
- Build and manage an indirect channel: identify, recruit, and drive performance with resellers/distributors (including making tough calls when performance isn’t there)
- Create the go-to-market playbook for France (messaging, target segments, activity cadence, pipeline discipline)
- Provide market feedback to leadership on positioning, pricing, and channel strategy
- Prepare and support the next phase: Southern Europe expansion (Spain / Italy / Portugal) once France is delivering
What you’ll sell
A technical, differentiated hygiene/odour-control solution with a strong “need + ROI” story and repeat deployment potential. Typical target environments include washroom/hygiene service providers, multi-site operators, hospitality, and other high-sensitivity hygiene contexts—via both direct sales and partner networks.
What we’re looking for
- Proven B2B hunter mindset with consistent new-logo wins
- Strong ability to run a full sales cycle end-to-end (from cold outreach to close)
- Comfortable operating independently in a build phase (no inherited book of business)
- Experience with distributor / reseller models is a strong advantage
- “Product-led” selling background preferred (vs very long, complex services-only cycles)
- Languages: fluent French + fluent/professional English (both required)
- UK-based (must currently live in the UK) and able to work remotely from the UK
- Willing and able to travel into France (and wider Europe as the territory grows) as required
Why high performers take this role
- Blank canvas in France + real authority to build something meaningful
- Direct alignment to a private-equity growth plan (high visibility, strong urgency, quick decisions)
- Clear runway to broaden territory into Spain, Italy, and Portugal
- A compensation structure designed to attract top talent (with a strong emphasis on fixed pay), plus upside linked to new business impact
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Sales Manager (French Speaking) in City of London employer: Allen Recruitment
Join a dynamic, PE-backed company in the hygiene sector that empowers its employees with autonomy and a clear focus on new business development. With a remote-first approach and a UK-only territory, you'll have the opportunity to shape your own success while selling a product that addresses real operational challenges. The culture fosters innovation and growth, making it an ideal environment for driven individuals looking to make a significant impact.
