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- Tasks: Lead content strategies and create engaging materials for various platforms.
- Company: Join a dynamic organization focused on elevating its global brand presence.
- Benefits: Enjoy flexible work with 2 days on-site and opportunities for creative expression.
- Why this job: Be part of a collaborative team shaping impactful communications and marketing campaigns.
- Qualifications: Experience in content creation and marketing strategy is essential.
- Other info: This is a 6-month contract role requiring active BPSS clearance.
The predicted salary is between 28800 - 43200 £ per year.
The Role: Content Marketing Manager
Contract Length: 6 Months
Location: 2 days on-site In Taunton
Must have active BPSS
As the Content Marketing Manager, you will be pivotal in developing and executing content strategies, crafting engaging and impactful content, and producing high-quality brand assets that elevate the organization's global presence.
You will be essential in shaping cohesive and compelling communications across all channels, including the corporate website, social media platforms, events, and speaker engagements. Your contributions will be instrumental in supporting integrated marketing campaigns, thought leadership initiatives, and corporate brand building.
Supporting the Head of Brand and Content in Developing and Executing a Cohesive Content Plan (30%):
- Collaborate with and support the Head of Brand and Content to shape the overarching content strategy, ensuring alignment with organisational goals and marketing objectives.
- Contribute to the planning and ideation process, identifying key themes, formats, and channels to effectively engage target audiences across the customer journey.
- Analyse market trends, customer insights, research, and competitor activities to inform content priorities and opportunities for differentiation and brand activation.
- Provide input on messaging frameworks to maintain brand consistency and enhance integrated marketing campaigns with planned thought leadership and high-value content.
- Coordinate with cross-functional teams, including Campaigns, Digital, and Product Marketing, to ensure the content plan aligns with broader marketing and business strategies.
Delivering Content Production and Execution (70%):
- Manage the end-to-end production of content assets, including blogs, articles, social media posts, videos, infographics, case studies, and whitepapers focusing on crafting impactful content that resonates with target audiences and supports the customer journey—from awareness and education to consideration and purchase.
- Oversee content distribution across owned, earned, and paid channels, ensuring that all outputs are optimised for their respective platforms and audiences.
- Maintain a content calendar, ensuring timely delivery of materials to support marketing campaigns, product launches, and key events.
- Ensure all content aligns with brand guidelines, tone of voice, and messaging standards, delivering high-quality and impactful communications.
- Monitor performance metrics and use data-driven insights to optimise content effectiveness and inform future production.
- Collaborate with internal teams, and our agencies to produce multimedia content, maintaining seamless communication and workflows.
- Support the implementation of marketing campaigns by creating and deploying content that aligns with campaign objectives and target audience needs. Ensure timely and effective execution of content to maximise campaign impact and engagement.
- Partner with the Digital team to enhance online presence, including a corporate website refresh. Create SEO-optimised content to boost authority, rankings, web traffic, and lead generation.
Marketing Content Manager employer: Allen Lane
Contact Detail:
Allen Lane Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Content Manager
✨Tip Number 1
Familiarize yourself with the latest trends in content marketing and SEO. Understanding what works in the industry will help you speak confidently about your ideas during interviews and demonstrate your commitment to staying current.
✨Tip Number 2
Showcase your ability to create diverse content types by preparing a portfolio that includes blogs, social media posts, videos, and infographics. Highlighting your versatility will make you stand out as a candidate who can manage the end-to-end production of various content assets.
✨Tip Number 3
Network with professionals in the marketing field, especially those who have experience in content strategy and brand building. Engaging with others can provide valuable insights and potentially lead to referrals or recommendations for the position.
✨Tip Number 4
Prepare to discuss how you've used data-driven insights to optimize content effectiveness in past roles. Being able to share specific examples will demonstrate your analytical skills and your ability to contribute to integrated marketing campaigns.
We think you need these skills to ace Marketing Content Manager
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities of a Content Marketing Manager. Familiarize yourself with content strategies, production processes, and how to engage target audiences effectively.
Tailor Your CV: Customize your CV to highlight relevant experience in content marketing, including any specific projects that demonstrate your ability to create impactful content and manage production processes.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for content marketing and your understanding of the company's goals. Mention specific examples of how your skills align with the job description, particularly in developing cohesive content strategies.
Showcase Your Portfolio: If applicable, include a portfolio of your previous work that demonstrates your ability to produce high-quality content across various formats. Highlight any successful campaigns or projects that had a measurable impact on brand presence or engagement.
How to prepare for a job interview at Allen Lane
✨Showcase Your Content Strategy Skills
Be prepared to discuss your experience in developing and executing content strategies. Highlight specific examples where your contributions led to successful marketing campaigns or brand building.
✨Demonstrate Your Understanding of Target Audiences
Illustrate how you analyze market trends and customer insights to inform content priorities. Share instances where you've tailored content to engage specific audiences effectively.
✨Highlight Your Collaboration Experience
Since the role involves working with cross-functional teams, emphasize your ability to collaborate with different departments. Provide examples of how you've coordinated with teams like Campaigns, Digital, or Product Marketing.
✨Prepare for Content Production Questions
Expect questions about your content production process. Be ready to discuss how you manage timelines, maintain quality, and optimize content for various platforms while ensuring brand consistency.
