At a Glance
- Tasks: Create and manage performance marketing campaigns on Google Ads and Meta for maximum ROI.
- Company: Dynamic digital marketing agency focused on measurable results and innovation.
- Benefits: £40,000 salary, flexible working, access to advanced AI tools, and professional development opportunities.
- Other info: Hybrid working model with four days in the Oxford office and one optional remote day.
- Why this job: Join a forward-thinking team and elevate your growth marketing career in a collaborative environment.
- Qualifications: Proven experience with Google Ads and Meta Ads, strong analytical skills, and client-facing experience.
The predicted salary is between 32400 - 39600 £ per year.
Are you an experienced, technical and strategic, paid media/performance marketer, from a marketing agency background, confident in managing Google Ads and Meta Ads campaigns from scratch? This is a great opportunity for someone looking to develop their existing demand generation digital marketing expertise within a dynamic agency environment.
Responsibilities
- Creating and implementing performance marketing campaigns on platforms such as Google Ads and Meta, focusing on ROI and audience engagement.
- Developing account structures, conducting keyword and audience research, setting bidding strategies, and managing budgets to optimise campaign performance.
- Analysing account data to identify trends, optimise KPIs like ROAS, CAC, and conversion rate, and adjust strategies accordingly.
- Leading onboarding calls and performance reviews with clients, explaining campaign decisions clearly and effectively.
- Managing multiple client accounts simultaneously, ensuring accuracy, timely delivery, and high standards of reporting.
- Utilising AI tools and automation platforms to streamline account management and focus on strategic planning.
- Keeping abreast of industry best practices and emerging tools, including GA4, Google Tag Manager, Meta Conversions API, and offline conversion imports.
Rewards
- £40,000 salary.
- Full access to advanced AI tools and automation platforms to support your work.
- Flexible working options with four days a week based in an Oxford office, and one optional remote day - please ensure you live within commuter distance of the office - car parking available.
- Opportunities for professional development and input into the evolution of service offerings.
- Collaborative small-team environment that values your strategic insights and contributions.
The Company
Our client is a rapidly growing digital marketing agency committed to delivering measurable results for ecommerce and lead-generation clients. They uphold a culture of innovation, agility, and client focus. This is an engaging environment for someone looking to advance their performance/growth marketing career within a forward-thinking start-up agency in Oxfordshire.
Experience Essentials
- Proven experience managing Google Ads campaigns, including Performance Max and Shopping, and Meta Ads campaigns like Advantage+.
- Hands-on knowledge of GA4, Google Tag Manager, and Meta Conversions API.
- Experience with PPC management tools and ad automation platforms.
- Strong analytical skills with the ability to interpret data and optimise campaigns based on KPIs.
- Marketing agency and client-facing experience, with the confidence to communicate technical information clearly to non-marketers.
- Familiarity with ecommerce or lead generation marketing models.
Our client is looking for a data-driven growth marketing specialist within the paid media space, experienced at planning, executing and optimising paid advertising campaigns to drive measurable business results for clients, and so please ensure your CV highlights your expertise on the paid and technical aspects of this role. (This IS NOT a creative content creation role)
Location
Based in the Oxford area, with a hybrid working model requiring four days a week in the office. The office is accessible by public transport and parking facilities are available.
Action
If you would like to find out more about this excellent opportunity, and have the relevant experience outlined above, then please apply online today. We will review and respond to all applications.
Performance Marketing Manager employer: Allen Associates
As a Global Training Coordinator, you will thrive in a dynamic and supportive work environment that prioritises employee growth and development. With a strong focus on collaboration and innovation, our company offers generous benefits including 25 days of annual leave, a discretionary bonus scheme, and opportunities for professional advancement. Located in a vibrant area, we foster a culture of inclusivity and engagement, ensuring that every team member feels valued and empowered to contribute to our global learning initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Allen Associates and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Allen Associates are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Allen Associates on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Allen Associates. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Allen Associates. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Allen Associates:Show us that you’ve done your homework! In your application, briefly mention what you admire about Allen Associates’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Allen Associates
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Allen Associates will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Allen Associates, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
