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For Companies At a Glance
- Tasks: Plan and execute dynamic marketing campaigns to boost brand awareness and generate leads.
- Company: Join a leading technology payments organisation with a vibrant team culture.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Why this job: Be part of an exciting B2B travel team and make a real impact in the industry.
- Qualifications: 3-7 years in B2B marketing, preferably in travel or payments, with strong analytical skills.
- Other info: Fast-paced environment with excellent career advancement opportunities.
The predicted salary is between 36000 - 60000 £ per year.
Location: London, UK
Company: Leading Technology Payments Organization
Experience: 3–7 years’ experience in B2B marketing, ideally within travel or payment
Overview
We are seeking a dynamic and analytical Marketing Manager to join our growing B2B Travel team. In this manager role, you will be responsible for planning and executing marketing campaigns and industry events, driving brand awareness, generating leads, and supporting sales efforts. You will work collaboratively within the team, taking ownership of key projects and ensuring initiatives are delivered on time and on budget. This is an exciting opportunity for a proactive marketer who thrives in a fast‑paced, evolving environment.
Key Responsibilities
- Plan, execute, and optimize integrated marketing campaigns across digital and event channels to support business objectives
- Lead the delivery of content marketing initiatives, including the creation and curation of compelling materials for target audiences
- Organize and manage Payments Organization attendance at industry events, from conception through post‑event reporting
- Collaborate with cross‑functional teams to align marketing activities with sales goals
- Analyze campaign and event performance, generating actionable insights and recommendations
- Support cost management and ensure campaigns are delivered efficiently and effectively
- Maintain and update contact databases and campaign workflows using Microsoft Dynamics and Eloqua
- Drive engagement and lead generation through LinkedIn and other B2B channels
About You
- 3–7 years’ experience in B2B marketing, ideally within travel or payments
- Demonstrable experience delivering multi‑channel campaigns and managing events
- Strong analytical skills and comfort with data‑driven decision making
- Proactive project manager with excellent organizational and communication skills
- Proficient with Microsoft Dynamics, Eloqua, and LinkedIn as marketing tools
- Comfortable working collaboratively within a team and independently driving projects
- Adaptable, resourceful, and able to thrive in a dynamic environment
Reporting Line
Reports to the Marketing Lead, B2B Travel
Seniority level: Mid-Senior level
Employment type: Contract
Job function: Marketing
Industries: Digital Accessibility Services
Marketing Manager (B2B) employer: Allegis Group
Contact Detail:
Allegis Group Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager (B2B)
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join relevant groups on LinkedIn, and don’t be shy about reaching out to folks at Allegis Group. Building relationships can open doors that applications alone can't.
✨Show Off Your Skills
When you get the chance to chat with recruiters or hiring managers, make sure to highlight your experience with multi-channel campaigns and event management. Share specific examples of how you've driven brand awareness and generated leads in your previous roles.
✨Be Data-Driven
Since this role values analytical skills, come prepared with insights from your past campaigns. Talk about how you’ve used data to optimise marketing efforts and what results you achieved. It shows you’re not just creative but also strategic!
✨Apply Through Our Website
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at Allegis Group.
We think you need these skills to ace Marketing Manager (B2B)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the job description. Highlight your B2B marketing experience, especially in travel or payments, and showcase any relevant campaigns you've managed. We want to see how you fit into our dynamic team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about this role and how your skills align with our needs. Be sure to mention specific projects or achievements that demonstrate your analytical and project management skills.
Showcase Your Analytical Skills: Since we love data-driven decision making, include examples of how you've used analytics to optimise campaigns in the past. Share insights you've gained and how they impacted your marketing strategies. We’re all about results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy!
How to prepare for a job interview at Allegis Group
✨Know Your Stuff
Before the interview, dive deep into the company’s background and their B2B marketing strategies. Familiarise yourself with their recent campaigns, especially in the travel or payments sector. This will not only show your genuine interest but also help you tailor your answers to align with their goals.
✨Showcase Your Analytical Skills
Since the role requires strong analytical skills, be prepared to discuss specific examples of how you've used data to drive marketing decisions. Bring along metrics from past campaigns that demonstrate your ability to analyse performance and make data-driven recommendations.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or events. Think about past experiences where you successfully planned and executed campaigns or managed events. Use the STAR method (Situation, Task, Action, Result) to structure your responses clearly.
✨Engage with the Team Spirit
This role emphasises collaboration, so be ready to discuss how you’ve worked with cross-functional teams in the past. Highlight your communication skills and give examples of how you’ve driven projects independently while still being a team player.
