Paid Search Executive

· Manage day-to-day paid search campaigns (Google & Microsoft) and ensure a positive ROI

· Collaborate with the Marketing Manager on campaign planning, communication, and strategy

· Analyse performance metrics and KPIs, providing regular insights and reports

· Present multi-channel analytics reports (SEM, SEO, Social, Email, Web Analytics) to internal teams

· Conduct conversion rate optimization (CRO) audits, run A/B tests, and gather user feedback to improve conversion rates

· Analyse market data, consumer trends, and competitor insights to inform campaign strategies

· Support Paid Social Ad campaigns (LinkedIn, Facebook, Instagram)

· Contribute to the SEO strategy to achieve strong organic search rankings

Are you an experienced Paid Search Specialist with a passion for optimising paid campaigns and delivering insightful performance reports? We are seeking a skilled Paid Search Specialist to join our marketing team! In this role, you will manage and optimise paid search campaigns across multiple platforms and industries, with a focus on driving high-quality leads., · Proven experience in managing PPC campaigns with demonstrable success

· Strong analytical skills and experience with GA4

· Ability to integrate PPC efforts into broader digital marketing strategies

· Expertise in bidding strategies (manual and automated) and performance optimization

· Familiarity with CRO best practices, A/B testing, and data-driven decision-making