Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead audience strategy for The Times and Sunday Times, focusing on subscriber growth and engagement.
- Company: Join a prestigious newsroom with a commitment to innovation and audience connection.
- Benefits: Enjoy generous leave, training opportunities, health insurance, and discounts on books and fitness.
- Other info: Embrace a culture of experimentation and continuous improvement with excellent career development prospects.
- Why this job: Shape the future of journalism while leading a dynamic team in a fast-paced environment.
- Qualifications: Experience in audience strategy, strong leadership skills, and a passion for data-driven decision making.
The predicted salary is between 70000 - 90000 ÂŁ per year.
Responsible for setting and delivering the audience strategy for The Times and Sunday Times newsroom.
Day to day you will:
- Define and execute the audience strategy with a focus on growing and engaging subscribers.
- Lead and develop a team of approximately 40 people across SEO, social, newsletters, community, and audience operations.
- Directly manage five senior leaders: Head of SEO, Head of Social, Head of Newsletters, Head of Community, and Deputy Head of Audience.
- Interpret complex audience datasets and distil them into clear, actionable insight for editorial and commercial stakeholders.
- Represent audience performance and priorities at daily news conferences, shaping editorial decisions with data.
- Partner closely with consumer marketing and commercial teams to align audience growth with broader business objectives.
- Champion a culture of experimentation and continuous improvement across all audience channels.
- Support the professional growth and development of your team, building capability and succession depth.
What weâre looking for from you:
- Confident speaking to new people every day, translating a data trend for a reporter on deadline or briefing senior leadership on quarterly performance.
- Extensive knowledge and experience across key audience disciplines including newsletters, social media, audience data, and SEO.
- Previous strategic role at a subscription or membership publisher with an understanding of reader revenue dynamics.
- Natural curiosity and willingness to question the way things are done in pursuit of better outcomes.
- Ability to measure success by the impact your work has on journalism and audiences served.
- Strong management of competing priorities across a large team and multiple stakeholders without losing focus.
- Comfort in ambiguity, leading and communicating confidently as strategies evolve.
Benefits:
- Maternity leave up to 18 weeks full basic salary and paternity leave up to 2 weeks.
- Extensive training opportunities, including full LinkedIn Learning access.
- Private medical insurance, including coverage for preâexisting conditions.
- Discounted gym memberships, free ClassPass at Home, and weekly virtual yoga classes.
- 'Bikes for Work' and 'Electric Car' scheme.
- Up to 60% discount on Harper Collins books.
- Exclusive access to events and competitions with partner brands.
- Wellbeing benefits such as EAP, physio/massage, and counselling.
- Generous pension scheme with employer contributions of up to 5%.
- 30 days holiday, plus bank holidays and up to 4 volunteering days per year.
Head of Audience in London employer: all
Contact Detail:
all Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Head of Audience in London
â¨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant online groups, and donât be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
â¨Tip Number 2
Show off your skills! When you get the chance to chat with potential employers, make sure to highlight your experience with audience strategies and data interpretation. Bring examples of how you've driven engagement and growth in previous roles.
â¨Tip Number 3
Prepare for interviews by researching the companyâs audience strategy. Understand their current challenges and think about how you can contribute. This will show that youâre not just interested in the role, but also invested in their success.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search. Letâs get you that Head of Audience role!
We think you need these skills to ace Head of Audience in London
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter to reflect the specific skills and experiences that align with the Head of Audience role. Highlight your experience in audience strategy, data interpretation, and team leadership to show us youâre the perfect fit!
Showcase Your Data Skills: Since this role involves interpreting complex audience datasets, donât shy away from showcasing your analytical skills. Include examples of how you've used data to drive decisions or improve audience engagement in your previous roles.
Demonstrate Leadership Experience: We want to see your management style! Share examples of how you've led teams, developed talent, and fostered a culture of experimentation. This will help us understand how you can support and grow our diverse team of 40.
Apply Through Our Website: We encourage you to apply directly through our website. Itâs the best way for us to receive your application and ensures you donât miss out on any important updates about the process. We canât wait to hear from you!
How to prepare for a job interview at all
â¨Know Your Audience Strategy
Before the interview, dive deep into the audience strategy of The Times and Sunday Times. Understand their current approach to subscriber growth and engagement. Be ready to discuss how your experience aligns with their goals and how you can contribute to enhancing their audience strategy.
â¨Showcase Your Data Skills
Since interpreting complex audience datasets is key for this role, prepare examples of how you've successfully used data to drive decisions in previous positions. Bring specific metrics or outcomes that demonstrate your ability to translate data into actionable insights for editorial and commercial stakeholders.
â¨Demonstrate Leadership Experience
With a team of around 40 people under your guidance, it's crucial to highlight your leadership style. Share stories about how you've developed teams, managed competing priorities, and fostered a culture of experimentation. Be prepared to discuss how you would support the professional growth of your team at The Times.
â¨Prepare for Ambiguity
This role requires comfort in ambiguity and adaptability as strategies evolve. Think of examples from your past where you've successfully navigated uncertain situations. Show that you can lead confidently and communicate effectively, even when things are not set in stone.