At a Glance
- Tasks: Manage and grow the WB UK community across digital platforms and social media.
- Company: Join Warner Bros. Discovery, a leader in entertainment and media.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Collaborate with global teams and lead innovative digital strategies.
- Why this job: Be at the forefront of digital engagement and community building in a creative environment.
- Qualifications: Experience in community management, social marketing, and content strategy required.
The predicted salary is between 40000 - 50000 € per year.
In this role, you'll manage and grow the WB UK community across warnerbros.co.uk, our UK social media channels and our WB e‑mail programme. Work closely with our dedicated organic social media agency to drive best practice and consistency across the UK channels, identify new trends and opportunities, and be responsible for driving innovation.
Manage our CRM programme and maximise opportunities across the wider Warner Bros. Discovery databases, with the aim of increasing the number of subscribers, the level of engagement and ability to personalise content based on user preferences. Work closely with the Senior Data Strategy and Insights Manager to integrate our organic data points within the wider reporting structure, while also driving towards our own first party data strategy.
Collaborate with our UK Publicity team as well as colleagues in the EMEA and US to drive content and community engagement opportunities out of publicity tours. Be the go-to person for anything that is organic media related, supporting the wider parts of the business including New Release, Catalogue, TV, Games and Franchises. Ensure all social posts are accurate, in‑line with our values and engagement strategy.
Be the primary contact in the UK for social partners such as TikTok and Meta, to identify and execute original, creative opportunities to drive organic social reach and engagement. Leverage partner relationships to unlock added value opportunities for UK and potentially global audiences. Collaborate as the lead UK representative in all global Divisional discussions around social media, community and CRM strategy, as well as those with other WB territories and the Burbank home office.
Help contribute to the development of our WB UK data strategy working closely with the Director of Digital Marketing to unlock more effective, targeted media solutions across our businesses and key franchises. Lead the www.warnerbros.co.uk website strategy, working closely with our SEO agency and colleagues in the US to enhance the site accordingly. Co‑manage two digital interns in collaboration with the other team members.
Maintain and develop our current website warnerbros.co.uk. Help define the on‑going website development roadmap, working closely with the marketing and publicity teams to ensure the website is fully integrated across all marketing communications. Develop a long‑term strategy for all our social media channels making sure we are constantly growing our communities and creating best in class content.
Lead innovation throughout all our digital channels, advising the marketing and publicity team on best practice. Work closely with the Data Manager to build correlation modelling and dashboards for organic media channels. Develop the WBUK community by identifying smart digital connection opportunities for fans and consumers - both on new and existing digital and social media platforms.
Work with the Data Manager to create regular, timely and informative ad‑hoc reports to ensure that our organic media performance is meeting KPIs. Utilise our social management tool Emplify to better our in‑house social listening capabilities, as well as reporting for across organic social and competitor research. Manage the overall ways of working with our social media agency, and how they feed into all areas of the UK business, educating the marketing teams on new social media trends and opportunities.
Working closely with our agencies and our teams in Burbank to migrate existing UK customers in global databases, into our UK one. Manage a detailed data capture strategy to enable personalisation of content for users. Be the principle resource for WBUK in all CRM discussions, supporting Divisional global initiatives, pioneering local ones and looking for cross divisional connections and synergies.
Developing a new content architecture that drives engagement in our digital content and promotes the growth of our communities.
Qualifications & Experience
- Proven track record of online community management; and strong technical knowledge of community platforms, systems and software (e.g. social platforms, Google Analytics).
- Proven experience with social marketing and content strategy.
- Experience using Content Management Systems to update website content (e.g. Drupal).
- Experience in managing email programme and software (i.e. Salesforce).
- Have a keen eye for detail, grammar and quality of content.
- Ability to manage multiple schedules simultaneously, working under high pressure and tight timelines.
- Resourceful and pro‑active, with a creative and strategic approach to problem solving and the ability to work autonomously when required.
- Leadership ability and strong interpersonal and communication skills.
- Knowledge of and passion for current social media trends, a strong understanding of digital culture and the role social plays within that.
- Experience working with external agencies.
Hybrid Working
This role is advertised as a Hybrid work model, that combines remote and in‑office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
Digital Engagement Manager employer: all
Warner Bros. Discovery is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital Engagement Manager role based in the UK. With a strong emphasis on employee growth, you will have the opportunity to collaborate with global teams, manage exciting projects, and lead a talented group of interns while enjoying the flexibility of a hybrid working model. The company values creativity and encourages its employees to stay ahead of digital trends, making it a rewarding environment for those passionate about community engagement and digital marketing.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Engagement Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is especially important for roles like Digital Engagement Manager where creativity and strategy are key. Make sure it’s easy to navigate and highlights your achievements.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their social media presence and think of innovative ideas you could bring to the table. Tailor your responses to show how you can help grow their community and drive engagement.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to engage with us directly. Let’s make it happen together!
We think you need these skills to ace Digital Engagement Manager
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for digital engagement and community management shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at Warner Bros.
Tailor Your Experience:Make sure to highlight your relevant experience in online community management and social media strategy. We love seeing how your past roles have prepared you for this position, so don’t hold back on those specific examples!
Be Clear and Concise:Keep your application clear and to the point. We appreciate well-structured applications that are easy to read. Use bullet points if it helps convey your skills and experiences more effectively.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at all
✨Know Your Digital Landscape
Before the interview, dive deep into the latest trends in digital engagement and community management. Familiarise yourself with Warner Bros. UK’s social media channels and their recent campaigns. This will not only show your enthusiasm but also help you discuss how you can contribute to their ongoing strategies.
✨Showcase Your Data Savvy
Since this role involves working closely with data, be prepared to discuss your experience with analytics tools like Google Analytics or CRM systems. Bring examples of how you've used data to drive engagement or improve content strategies in previous roles.
✨Prepare for Collaboration Questions
This position requires a lot of teamwork across various departments. Think of specific instances where you've successfully collaborated with others, especially in high-pressure situations. Highlight your communication skills and how you’ve managed relationships with external agencies.
✨Demonstrate Your Creativity
As a Digital Engagement Manager, innovation is key. Come armed with fresh ideas for community engagement and content strategies that align with Warner Bros. values. Be ready to discuss how you would leverage partnerships with platforms like TikTok and Meta to enhance organic reach.
