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- Tasks: Lead the development of exciting new dairy products from concept to launch.
- Company: Join ALL THINGS, a modern British dairy brand with big ambitions.
- Benefits: Competitive salary, annual bonus, 25 days holiday, and monthly wellbeing allowance.
- Other info: Dynamic startup environment with opportunities for rapid career growth.
- Why this job: Be part of a team making dairy exciting again with innovative product launches.
- Qualifications: 3+ years NPD experience in food, strong project management skills, and a relevant degree.
The predicted salary is between 45000 - 55000 £ per year.
We’re ALL THINGS, a modern British dairy brand founded by chef Thomas Straker and Toby Hopkinson. What started as All Things Butter (known for bold flavours and double-churned butter made from British cream) is now expanding into a wider multi-category dairy brand with lots of NPD and big ambitions. Our mission is simple: make dairy exciting again.
We’re looking for a Product Innovation Manager to build new categories and bring innovative products to market, helping evolve All Things into a multi-category platform brand, while ensuring strong alignment with operational and technical standards. This is a commercially-minded, technically literate product role that sits at the intersection of product development, supplier management, and project delivery across All Things’ expanding portfolio.
Sitting within Strategy, this role will focus primarily on long-term innovation, new category development, and product launches, while also providing technical support to Operations on existing products where required. You will own the end-to-end development of new products - from concept through co-manufacturer trials, scale-up, and launch - working closely with external partners to bring ideas to market quickly and effectively.
You will be expected to run multiple NPD projects in parallel (typically 2-4 at different stages), moving at pace from concept to launch, with a strong bias toward rapid iteration and real-world validation over perfection.
- Innovation, new categories, and product launches: Targeted technical support to Operations
- Product Development & Innovation: Own the end-to-end development of new products and categories: concept, supplier engagement, trials, scale-up, and launch. Translate category opportunities, culinary trends, and brand vision into clear product briefs for co-manufacturers and suppliers. Run product development processes through partners - coordinating trials, gathering feedback, and driving iteration.
- Pipeline & Project Management: Own critical paths across multiple concurrent NPD projects - coordinating across Strategy, Ops, Commercial, and Brand. Drive projects forward at pace, ensuring timelines, costs, and deliverables are met. Work closely with the Strategy Lead to prioritise the innovation pipeline. Own the commercial viability of new products, ensuring target margins, pricing architecture, and scalability are achieved prior to launch. Work closely with Commercial to ensure products are designed for successful retail sell-in and long-term velocity. Identify and stop low-potential projects early, ensuring focus remains on the highest-impact opportunities.
- Technical Support (Ops Collaboration): Provide targeted technical support to Operations on high-impact product or quality issues, without owning BAU product maintenance. Contribute to maintaining technical documentation (specs, HACCP, traceability, allergen data) in collaboration with Ops. Provide input into shelf-life, testing, and product performance, ensuring alignment with technical standards. Build a scalable network of high-quality co-manufacturing partners. Establish a repeatable NPD process that enables faster future launches. Maintain strong alignment between innovation and operational execution.
3+ years end-to-end NPD experience in chilled food (dairy adjacent welcomed). Strong project management skills; Commercial awareness - understands how decisions impact margin, cost, and scalability. Level 2 HACCP (minimum). Experience in a startup or challenger brand. Exposure to fresh or cultured dairy. Degree or HND in Food Science, Food Technology, or similar. Level 3 Food Safety. Experience with shelf-life testing, sensory evaluation, or microbiological considerations.
You are a high-agency operator who thrives on building new product lines from scratch and taking them to market at pace. You’re comfortable working across both innovation and technical environments - able to move quickly on new opportunities while maintaining a strong understanding of product quality and feasibility. You thrive in ambiguity, take ownership, and are motivated by building something new.
Competitive salary (DOE) + annual bonus (performance based). 25 days holiday + your birthday off + UK bank holidays. Monthly wellbeing allowance. 5% employer pension match.
Product Manager - New Product Development in London employer: All Things
Contact Detail:
All Things Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Manager - New Product Development in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the dairy and food innovation space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential colleagues or mentors on LinkedIn.
✨Tip Number 2
Show off your passion for product development! When you get the chance to chat with hiring managers or during interviews, share your ideas about innovative dairy products or trends you’ve noticed. This will demonstrate your enthusiasm and knowledge of the industry.
✨Tip Number 3
Prepare for those interviews by practising your project management stories. Be ready to discuss how you've successfully managed multiple NPD projects in the past, focusing on your ability to drive them forward at pace while ensuring quality and commercial viability.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our exciting journey at ALL THINGS.
We think you need these skills to ace Product Manager - New Product Development in London
Some tips for your application 🫡
Show Your Passion for Dairy: When you're writing your application, let your love for dairy shine through! Talk about why you’re excited to be part of a brand that’s all about making dairy exciting again. We want to see your enthusiasm for product innovation and how it aligns with our mission.
Highlight Relevant Experience: Make sure to showcase your end-to-end NPD experience, especially in chilled food or dairy. We’re looking for someone who can hit the ground running, so share specific examples of projects you've managed and how they relate to what we do at All Things.
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so avoid jargon and focus on what makes you a great fit for the role. Remember, we’re looking for someone who can communicate effectively across teams!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at All Things
✨Know Your NPD Inside Out
Make sure you’re well-versed in the end-to-end product development process, especially in chilled food. Brush up on your experience with supplier engagement, trials, and launches, as this role is all about bringing innovative products to market quickly.
✨Showcase Your Project Management Skills
Be ready to discuss how you've successfully managed multiple NPD projects simultaneously. Highlight specific examples where you’ve coordinated across teams and met tight deadlines, demonstrating your ability to drive projects forward at pace.
✨Understand the Commercial Side
This role requires a strong commercial awareness. Prepare to talk about how your decisions have impacted margins, costs, and scalability in previous roles. Being able to connect innovation with commercial viability will set you apart.
✨Embrace Ambiguity and Ownership
The company values high-agency operators who thrive in uncertain environments. Be prepared to share instances where you took ownership of a project or initiative, especially when building something new from scratch. Show them you’re motivated by innovation!