At a Glance
- Tasks: Lead and deliver innovative marketing strategies for a growing law firm.
- Company: Established law firm with a dynamic and collaborative culture.
- Benefits: Hybrid work model, competitive salary, and opportunities for professional growth.
- Other info: Exciting role with variety, responsibility, and visibility across the firm.
- Why this job: Make a real impact in a partner-led environment while enhancing your marketing skills.
- Qualifications: 5+ years of marketing experience, preferably in legal or professional services.
The predicted salary is between 50000 - 65000 £ per year.
Hours: Full-time, 37.5 hours per week
Location: Hybrid with travel to other offices in Farnham and Reading
Must have experience of working in the legal sector
We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility.
The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery.
Your role:
- Strategy & Planning
- Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO
- Work with Department Heads to create and implement annual marketing and BD plans
- Manage the firm's marketing budget and ensure effective allocation of resources
- Analyse market data and research to identify growth opportunities
- Track, analyse and report on firm-wide and departmental marketing activity and ROI
- Firm-Wide Marketing & Business Development
- Act as a key liaison with Partners and stakeholders across the firm
- Create and deliver targeted marketing campaigns, events and engagements
- Use client data to drive segmented and highly targeted marketing activity
- Manage and develop the firm's client database as a marketing intelligence tool
- Support fee earners with client follow-up, cross-selling opportunities and relationship development
- Lead directory submissions and ensure deadlines are met
- Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs
- Ensure brand consistency and house style across all marketing materials
- Advertising, Direct Marketing & Sponsorship
- Manage all advertising activity for the firm
- Oversee the end-to-end delivery of marketing events and seminars
- Coordinate newsletters, mailshots and campaign communications
- Develop brochures and promotional materials (digital and print)
- Website, Digital & Social Media
- Manage and develop the firm's website, ensuring content remains current and effective
- Oversee SEO and PPC activity through external digital agencies
- Work with departments to create engaging content for the website and social media
- Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram
- Train and encourage fee earners on social media best practice
- PR, Reputation & CSR
- Act as first point of contact for all media enquiries
- Build and maintain relationships with local and national media
- Identify and coordinate PR opportunities and legal commentary
- Support the firm's CSR programme and community engagement
- Events
- Organise and attend client, referrer and hospitality events
- Coordinate networking opportunities for fee earners
- Attend events as a brand ambassador for the firm
About You
- 5+ years' experience in a marketing role, ideally within legal/professional services
- Strong understanding of marketing and business development in a partner-led environment
- Confident stakeholder manager, comfortable working with senior partners
- Excellent written and verbal communication skills
- Highly organised with the ability to manage multiple priorities
- Creative thinker with a strong eye for content and audience engagement
- Experience managing agencies, budgets and events (in-person and virtual)
- Proficient in MS Office with strong digital marketing experience
Marketing Manager in Wokingham employer: All The Top Bananas
My Four Wheels is an exceptional employer, offering a rewarding career as a Trainee Driving Instructor with flexible working hours and the potential to earn up to £50,000+ annually. With comprehensive training provided through our new Training Academy, employees benefit from ongoing support and resources, ensuring a fulfilling journey towards becoming a qualified instructor while enjoying the satisfaction of teaching locally in Westfield, Surrey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Wokingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Wokingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
