Marketing Executive in Wimborne Minster

Fun, exciting, rewarding work. Join us for the ride. Working with one of the world's most iconic luxury automotive brands, as a Marketing Executive for Porsche, you'll support the Marketing Manager in delivering exceptional customer experiences whilst driving brand awareness, customer engagement, lead generation and business growth. Through a combination of digital marketing, CRM activity, events and retailer support, you'll help bring the Porsche brand to life while creating memorable experiences for customers at every touchpoint.

This exciting role combines brand marketing, digital campaigns, CRM activity, customer events and retailer support to ensure every customer touchpoint reflects the prestige, innovation and performance of the Porsche brand. You'll work closely with Sales, Aftersales, Porsche Cars Great Britain and key stakeholders to deliver marketing initiatives that maximise opportunities and strengthen customer loyalty.

As part of a successful, global automotive group, you'll broaden your marketing experience across multiple business areas while benefiting from outstanding development opportunities and career progression.

What we can offer you

• Enjoy 33 days of annual leave (including bank holidays) to rest and recharge
• Save money every day with our exclusive retail discounts
• Drive a great deal with discounts on new and used cars, plus servicing offers
• Plan for the years ahead with our company pension scheme
• Balance home and work with our industry-leading family-friendly policies designed to help you spend more time with the people that matter
• Commute for less with our cycle-to-work scheme
• Prioritise your wellbeing with dedicated support for you and your family
• 24/7 access to healthcare professionals, ensuring you get the expert advice you need quickly and easily
• Make a difference with a paid day to volunteer in your community
• Invest in your future with our company share purchase plan
• Earn financial rewards when you refer a friend to join the team
• Keep learning and growing with our training and development opportunities for everyone
• Life assurance with the option to increase cover
• We're open to flexible working options - just ask

What you'll do day to day

• Support the Marketing Manager in delivering engaging and effective marketing activity across Porsche Centres Bournemouth and Portsmouth.
• Execute integrated marketing campaigns across digital, social media, email, website and print channels.
• Help deliver local and national marketing initiatives that support vehicle sales, aftersales performance and customer retention.
• Ensure all communications and campaigns comply with Porsche brand standards and manufacturer requirements.
• Manage and update retailer website content to maximise customer engagement and online enquiries.
• Work closely with Sales and Aftersales teams to identify opportunities that drive traffic, leads and business growth.
• Support the planning and delivery of customer events, model launches, driving experiences and community engagement activities.
• Assist with CRM campaigns and customer journey communications, ensuring a personalised and premium customer experience.
• Monitor campaign performance, customer engagement and lead generation metrics, making recommendations for continuous improvement.
• Build strong working relationships with Porsche Cars Great Britain, agency partners and internal stakeholders.
• Conduct competitor analysis and local market reviews to identify opportunities and best practices.
• Support social media activity through the creation of relevant and engaging content.
• Ensure compliance with GDPR, consumer regulations and manufacturer marketing requirements.
• Manage marketing budgets effectively and support accurate reporting on ROI and campaign effectiveness.

Helpful skills and qualifications

• Previous experience in a marketing role.
• Experience delivering successful marketing campaigns across multiple channels.
• Strong digital marketing and social media knowledge.
• Understanding of CRM systems and customer lifecycle marketing.
• Excellent organisational and project management skills.
• Strong stakeholder management and relationship-building abilities.
• Analytical mindset with the ability to interpret data and provide recommendations.
• Strong written and verbal communication skills.
• Ability to manage multiple projects and work to deadlines.
• Meticulous attention to detail.
• Proficiency in Microsoft Office and marketing platforms.
• An interest in luxury brands, automotive retail or customer experience marketing would be advantageous.
• A full UK driving licence is preferred.

We value diversity and believe it strengthens our team. If you don't meet every requirement listed but are enthusiastic about this role and eager to learn, we encourage you to apply.

Be part of something big

Group 1 Automotive is on an exciting growth journey. We are home to over 7000 colleagues dedicated to providing exceptional customer service, with 114 dealerships in the UK, representing 21 brands at the forefront of automotive retail. But you don't need to love cars to work with us - just need to share our mission to create outstanding and trusted experiences for our customers, our partners, and our people.

Our Values

At Group 1 Automotive we pride ourselves on our five core values that are incorporated in all we that do. Respect - Integrity - Transparency - Teamwork - Professionalism. These are the principles that every member of our team lives by, whether that be business functions, customer interactions, how we interact with the local community and even how we view each other in the team.