Brand Manager Beverage (FMCG)
Location: Hertfordshire (Hybrid)
Salary: £45,000 - 50,000 + Bonus + Benefits
The Opportunity
Were looking for a Brand Manager to take ownership of a fast-growing beverage portfolio driving brand strategy, delivering commercial performance, and leading NPD from concept through launch.
Youll manage brands across functional drinks, aloe beverages and tropical juices, shaping long-term strategy while executing high-impact brand plans that deliver growth. This role suits someone analytical, creative and commercially sharp, with strong FMCG experience and confidence working cross-functionally.
What Youll Be Doing
Create and execute brand plans across the beverage portfolio, aligned to long-term strategy.
Deliver monthly performance reports, quarterly reviews and promotional evaluations with clear insights and recommendations.
Lead NPD projects from concept development to launch plans, pricing strategy and growth targets.
Ensure all marketing activity aligns with brand strategy and global guidelines.
Monitor market trends, consumer behaviour and competitor activity to identify opportunities and risks.
Track brand distribution, awareness and satisfaction, using data to inform future plans.
Manage budgets and deliver brand performance against annual targets.
Coordinate internal and external launch programmes.
Support consumer research (U&A studies, brand tracking, etc.).
Manage external agencies across PR, creative, digital and advertising.
What Youll Bring
Marketing or business-related degree (or equivalent experience).
5+ years experience in brand management or ABM roles within major FMCG brands.
Strong FMCG background ideally food & drink.
Excellent analytical skills with experience in data gathering, statistical analysis and market insight.
Confident communicator with strong cross-functional collaboration skills.
Highly organised, methodical and comfortable managing multiple projects.
Experience in the NPD process and working with technical, supply chain and commercial teams.
Strong proficiency in Microsoft Office, especially Excel.
High energy, proactive mindset and confidence making decisions that support the brand plan.
What Success Looks Like
Delivery of annual brand plans and growth targets
Timely execution of NPD projects with measurable commercial impact
Improved brand awareness, distribution and consumer satisfaction
Clear, insight-led reporting that drives future strategy
Strong cross-functional alignment and agency management
If this sounds like the right next step for you, Id love to speak with you. Reach out to Sam Staden or click Apply Now to be considered.
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