At a Glance
- Tasks: Lead marketing and sales strategies for the DACH region, driving growth and team development.
- Company: Dynamic company with a strong presence in Germany, Austria, and Switzerland.
- Benefits: Competitive salary, hybrid work model, private healthcare, and professional development opportunities.
- Other info: Join a collaborative team with excellent career growth potential.
- Why this job: Make a real impact in a senior role while shaping market strategies in a vibrant region.
- Qualifications: Proven experience in marketing and sales, fluent in German and English.
The predicted salary is between 45000 - 45000 £ per year.
Salary: £40,000 - £45,000 per annum (dependent on experience)
Contract: Full-Time
Location: Warwick (Hybrid 2-3 days per week in the office)
Overview
An exciting opportunity has arisen for an experienced Marketing & Sales Manager to lead and grow an established presence across the DACH region (Germany, Austria, Switzerland). This is a senior, hands-on role suited to someone with a strong understanding of the DACH market, combining strategic oversight with operational delivery across marketing, sales, and account development. The successful candidate will play a key role in driving regional performance and shaping go-to-market strategies tailored to local audiences.
Key Responsibilities
- Regional Strategy & Leadership
- Develop and deliver the regional marketing and sales strategy, aligned with wider business objectives and tailored to the DACH market
- Take ownership of regional performance, setting targets and driving execution across marketing, sales, and account management
- Build and develop a regional team over time, including hiring, coaching, and performance management
- Act as the key internal representative for the DACH region, providing insight on opportunities, risks, and investment priorities
- Marketing Strategy, Research & Execution
- Lead market research initiatives to understand customer segments, buyer behaviour, and competitor activity
- Translate insights into effective positioning, messaging, and campaign strategies
- Localise and optimise marketing channels including digital, email, paid media, content, and offline materials
- Collaborate with wider teams to adapt and scale campaigns for the DACH region
- Establish effective performance tracking and reporting, even in limited data environments
- Sales Growth & Account Management
- Drive revenue growth across eCommerce and regional sales channels
- Manage and develop key accounts and strategic partnerships
- Align marketing activity with commercial outcomes through targeted sales activation strategies
- Oversee and optimise the full customer journey from acquisition to retention
- Partnerships & Market Presence
- Develop relationships with industry partners, ambassadors, and key stakeholders
- Identify and manage participation in relevant trade shows, exhibitions, and events
- Plan and deliver regional campaigns, events, and presentations to internal and external audiences
- Product Launches
- Lead regional go-to-market strategies for new product launches
- Ensure messaging, pricing, and channel strategies are tailored to local markets
- Coordinate cross-functional launch activity
- Gather and report market feedback to inform future product development
- Reporting & Analysis
- Monitor and report on regional marketing performance, sales results, and pipeline activity
- Produce clear, data-driven insights to support decision-making
- Track competitor activity, pricing strategies, and market trends
Key Requirements
- Proven experience in a senior marketing and sales role, ideally within the DACH region
- Strong background in marketing strategy, research, and campaign execution
- Demonstrated success in driving revenue growth within an established market
- Experience building, leading, and developing teams
- In-depth understanding of DACH business culture and market dynamics
- Fluent German and strong English communication skills
- Analytical mindset with the ability to make informed decisions using incomplete data
- Strong stakeholder management and presentation skills
Desirable Experience
- Experience within hardware, SaaS, construction, or related industries
- Knowledge of eCommerce platforms, CRM systems, and marketing automation tools
- Understanding of SEO, PPC, CRO, and paid social channels
- Experience launching products into European markets
- Additional European language skills
Package & Benefits
- Competitive salary
- Hybrid working model
- Pension and private healthcare
- 25 days annual leave plus bank holidays
- Enhanced parental leave
- Share scheme
- Professional development opportunities
- Additional employee perks and benefits
Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Sales Manager DACH (Germany, Austria, Switzerland) in Warwick
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
