At a Glance
- Tasks: Lead exciting marketing campaigns and create engaging content across multiple channels.
- Company: Join a prestigious company with over 30 years of experience in creating unforgettable experiences.
- Benefits: Competitive salary up to £35k, hands-on role, and opportunities for continuous learning.
- Other info: Onsite role in Telford, perfect for those who love collaboration and creativity.
- Why this job: Make a real impact by sharing thrilling experiences with customers while developing your marketing skills.
- Qualifications: Experience in diverse marketing roles and strong communication skills are essential.
The predicted salary is between 35000 - 35000 £ per year.
Role based in Telford (TF3) onsite Mon-Fri. This role is based in Telford onsite Mon-Fri. Remote or hybrid working is not available.
For more than 30 years, this prestigious experiences company has been helping people tick off one of life's greatest bucket-list experiences. They are looking for a Marketing Manager / Senior Marketing Executive to help them share their experiences excitement with even more people. This is a hands-on role for a commercially minded marketer who understands how to build awareness, drive demand, and create exceptional customer experiences. You'll take ownership of their marketing performance across multiple channels, helping to grow their audience, strengthen their brand, and ensure they're reaching customers at every stage of their journey.
They're not looking for someone who specialises in just one area of marketing. They're looking for someone with strong foundations across the discipline, excellent attention to detail, and a genuine passion for continuous improvement.
The Role
They're looking for a hands-on Marketing Manager / Senior Marketing Executive to join their team and help them bring the excitement of their experiences offering to more customers across the UK. This is a varied role that touches almost every aspect of marketing. One day you might be optimising Google Ads campaigns, the next you could be writing content for a new landing page, reviewing SEO opportunities, designing social media assets, or helping secure coverage in the press. You'll work across paid, organic and owned channels, helping them attract new customers, strengthen their brand presence and improve the customer journey from first click through to the event day. This role would suit someone with a strong grounding in marketing who enjoys rolling their sleeves up and making things happen. You'll have the opportunity to develop your skills across multiple disciplines while taking ownership of key marketing activities within a supportive and experienced team.
Key Responsibilities
- Support the planning, delivery and optimisation of integrated marketing campaigns across multiple channels.
- Create and deliver email marketing campaigns to engage customers throughout their journey.
- Help improve customer engagement, retention and advocacy through targeted communications and campaigns.
- Support promotional activity, seasonal campaigns and new product launches.
- Monitor campaign performance and provide recommendations for improvement.
Content & Social Media
- Create engaging content for their website, blog, email campaigns and social media channels.
- Manage social media content scheduling, publishing and community engagement.
- Design and adapt marketing assets for digital campaigns.
- Support the creation of photography and video content where required.
- Help maintain a consistent brand voice across all marketing activity.
Partnerships, Affiliates & PR
- Manage and grow relationships with affiliate partners.
- Support influencer, partnership and brand collaboration activity.
- Assist with PR opportunities and help identify opportunities for media coverage.
- Build positive relationships with internal teams, pilots and operational stakeholders to help bring campaigns to life.
Website & Digital Marketing
- Support the continued growth of their organic search presence through content creation and website optimisation.
- Work with agency partners to support paid media and SEO activity.
- Help identify opportunities to improve website performance, customer journeys and conversion rates.
- Manage website content updates and ensure information remains accurate and engaging.
Analysis & Reporting
- Track marketing performance across channels and prepare regular reports.
- Use analytics and customer insights to identify opportunities for growth and improvement.
- Keep up to date with marketing trends, platform changes and emerging opportunities.
- Support wider marketing projects and campaigns as required.
Essential
- Experience working in a marketing role with exposure to multiple digital marketing channels.
- Excellent written communication skills and the ability to create engaging content for different audiences.
- Experience supporting or delivering marketing campaigns across channels including email, social media and web.
- Good graphic design skills and confidence using creative design tools.
- Strong organisational skills with the ability to manage multiple projects and deadlines.
- Comfortable analysing marketing performance data and turning insights into action.
- Experience using Google Analytics, reporting tools and spreadsheets to monitor performance.
- You will need a full UK drivers licence and access to a vehicle (to occasionally travel to sites to film/photograph experience launches) for marketing collateral.
Desirable
- Experience working with affiliate marketing programmes, partnerships or influencer campaigns.
- Experience using email marketing platforms and customer journey automation.
- Experience creating or editing photography and video content.
- Knowledge of SEO and website content optimisation.
- Experience supporting paid media activity through agency or in-house teams.
- Knowledge of PR, media relations or press office activity.
- Experience using AI tools to improve efficiency, content production and marketing workflows.
- Experience with CRO, customer journey optimisation or UX principles.
Summary
They're looking for someone who enjoys marketing as a craft. Someone who understands the fundamentals, takes pride in their work, and is excited by the opportunity to keep learning. They're not expecting someone to know everything on day one. What matters most is a strong foundation, curiosity, and a willingness to take ownership and continually improve. They're enthusiastic about AI and the opportunities it creates, but they believe great marketers are built on strong fundamentals first. If AI disappeared tomorrow, you'd still know how to write, analyse, optimise and create. The tools may change, but the craft remains the same.
Other Stuff
For non-UK Citizens; we cannot accept applications from anyone requiring sponsorship (now or in the future) for UK permanent employment status. If you are utilising a work visa this must allow you to work in the UK unrestricted for at least the next 5 years.
Marketing Manager in Telford employer: All The Top Bananas
My Four Wheels is an exceptional employer, offering a rewarding career as a Trainee Driving Instructor with flexible working hours and the potential to earn up to £50,000+ annually. With comprehensive training provided through our new Training Academy, employees benefit from ongoing support and resources, ensuring a fulfilling journey towards becoming a qualified instructor while enjoying the satisfaction of teaching locally in Westfield, Surrey.
StudySmarter Expert Advice🤫
We think this is how you could land Marketing Manager in Telford
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing Manager in Telford
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
