At a Glance
- Tasks: Lead growth strategies and build a high-performing team in the men's health sector.
- Company: Fast-growing brand in the UK men's health and hair loss market.
- Benefits: Hybrid work model, competitive salary, and opportunity for significant impact.
- Other info: Join us to scale to £20-30M in annual revenue and grow your career!
- Why this job: Shape marketing strategy and drive real change in a dynamic environment.
- Qualifications: 5-6 years in marketing/growth, preferably in DTC healthcare or men's health.
The predicted salary is between 60750 - 74250 £ per year.
Zenopa is supporting a fast-growing brand in the UK men's health and hair loss space, currently expanding into the UK market.
We're looking for a dynamic and strategic Head of Growth to architect our customer acquisition and retention engine from the ground up.
This is a brand new, high-impact leadership role with a clear mandate to scale the business and shape marketing strategy with real autonomy.
The ideal candidate is analytical, energetic, and passionate about building growth systems within regulated, subscription-based health businesses.
Duties
Develop and execute comprehensive growth strategies to scale customer acquisition and retention across the UK market.
Lead and grow a cross-functional team, with scope to build out the department further based on business needs.
Oversee and optimise all paid and organic marketing channels, including Meta Ads, Google Ads, Tik Tok, SEO, and CRO.
Manage landing page testing, affiliate and influencer marketing, and email/CRM strategy to drive engagement and retention.
Analyse performance metrics and cohort data to measure campaign effectiveness and identify opportunities for improvement.
Own subscription economics driving LTV, reducing churn, and improving retention across the customer base.
Take full ownership of the growth P&L, balancing acquisition spend against revenue and retention goals.
Collaborate closely with senior leadership to align growth strategy with company direction and expansion plans.
Monitor industry trends, regulatory requirements, and competitor activity within the men's health and hair loss space to inform strategic decisions.
Hire, lead, motivate, and develop a high-performing growth team, fostering a culture of accountability and continuous improvement.
Skills
5-6 years of experience in marketing/growth, ideally within men's hair loss, men's health, or wider DTC healthcare subscription businesses.
Strong understanding of subscription economics, including CAC, LTV, LTV/CAC ratio, churn, and cohort analysis.
Expertise across paid and organic channels: Meta Ads, Google Ads, Tik Tok, SEO, CRO, and landing page testing.
Experience managing significant monthly ad budgets and driving profitable, scalable acquisition.
Strong understanding of regulated product marketing and compliance.
Proven track record of building and leading growth teams, not just executing campaigns.
Data-driven mindset, with hands-on experience across multiple growth channels and analytics platforms.
Positive, analytical, and motivated approach able to join, assess the gaps, and implement plans to hit revenue goals.
Leadership experience is an advantage but not a dealbreaker.
Comfortable working in a fast-moving, early-stage environment.
Join us as our Head of Growth if you're ready to lead a growth engine at a pivotal stage of our journey!
Bring your energy, expertise, and strategic vision to help us scale to £20-30M in annual revenue.
Hybrid role currently based in London W1G, moving to a new office in Marylebone/Cavendish Street as the team grows.
Up to 2 days working from home.
TPBN1_UKTJ
Head of Growth in Southall employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Growth in Southall
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Head of Growth in Southall
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
