At a Glance
- Tasks: Lead sales and marketing strategy, driving performance and consistency across regions.
- Company: Join a dynamic company focused on building homes and changing lives.
- Benefits: Competitive salary, career growth opportunities, and a chance to make a real impact.
- Other info: Be part of a culture that champions values and compliance.
- Why this job: Shape the future of sales and marketing while enhancing customer experiences.
- Qualifications: Proven experience in senior sales and marketing roles with strong commercial acumen.
The predicted salary is between 70000 - 85000 £ per year.
We are seeking a commercially focused Head of Sales & Marketing to lead the delivery of our divisional sales and marketing approach, aligned to wider business strategy. This role is focused on driving performance through consistent frameworks, strong governance, and capability building across all regions. Working through influence rather than direct line management, you will enable Regional Sales Directors and Marketing Managers to deliver high-quality, locally responsive results within a clear divisional framework. You will play a key leadership role in improving commercial performance, customer experience, and operational consistency, while providing insight and recommendations to the Divisional Chair and senior leadership team.
Key Responsibilities
- Strategy & Delivery
- Lead implementation of the divisional sales and marketing approach
- Translate strategy into clear plans and actionable priorities
- Provide data-led insight and commercial recommendations
- Governance & Frameworks
- Establish and embed best-practice sales, marketing, and customer journey frameworks
- Maintain clear governance, standards, and a 'freedom within a framework' approach
- Enablement & Performance
- Support and challenge regional teams to drive performance
- Provide toolkits, guidance, and best practice to enable delivery
- Monitor performance, using insight to identify improvements and opportunities
- Marketing & Customer
- Lead the consistent application of brand, proposition, and marketing strategy
- Define customer journey standards and drive continuous improvement
- Systems & Capability
- Oversee effective use of CRM and data systems
- Build capability and promote consistent ways of working across teams
- Culture & Compliance
- Champion company values and ensure compliance with key policies and standards
About You
- Significant experience in a senior sales and marketing role within a multi-site or regional environment
- Strong commercial acumen with a track record of improving performance
- Experience implementing frameworks and driving consistency across dispersed teams
- Strong understanding of marketing, CRM, and customer journey management
- Data-driven, with the ability to turn insight into action
- Strong influencing and stakeholder management skills
Why Join Us?
This is a key opportunity to shape how we deliver sales and marketing at scale, driving consistency, capability, and performance across the business, while contributing to our vision of Building Homes. Changing Lives.
Head of Sales & Marketing in Sheffield employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Sales & Marketing in Sheffield
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Sales & Marketing in Sheffield
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
