Category Manager, Customer Communication in Scarborough

Category Manager, Customer Communication in Scarborough

Scarborough Full-Time 60750 - 74250 £ / year (est.) Home office (partial)
All The Top Bananas

At a Glance

  • Tasks: Drive customer communications and shape brand strategy across multiple channels.
  • Company: Join McCain, a global leader in food production with a collaborative culture.
  • Benefits: Enjoy private healthcare, generous leave, and a strong pension scheme.
  • Other info: Flexible working options and excellent career development opportunities await you.
  • Why this job: Make a real impact on customer engagement and brand growth.
  • Qualifications: 3-5 years in Category Management or Data Analytics, with strong communication skills.

The predicted salary is between 60750 - 74250 £ per year.

In every role, McCainers are ambitious, curious, and passionate about creating exceptional work experiences - together. With a customer-first mindset, we make doing business with McCain easy.

About the role.

Reporting to the Senior Category Manager - Category Strategy, this is a high-impact, execution-focused role at the heart of the Category Growth team. As Category Manager - Customer Communications, you will bring McCain's Customer Value Proposition to life across retail, QSR and foodservice channels-helping to drive brand preference and deliver sustainable customer and business growth.

You'll own the delivery of insight-led, omni-channel customer communications, shaping how McCain shows up with customers at every touchpoint. From leading customer sell-ins and coordinating trade engagement events, to providing sharp commercial analysis that informs planning and decision-making, your work will directly influence commercial outcomes.

Partnering closely with channel and environment specialists, and a broad range of cross-functional teams, you'll ensure communications are relevant, compelling and tailored to customer needs-while remaining agile to changing market dynamics. You'll also play a key role in equipping the GB leadership team with customer insight that supports effective business planning and strategic direction.

What you'll be doing.

  • Execute Category Strategy Initiatives: Bring category strategy to life by partnering with environment and channel specialists to develop initiatives that work across multiple channels and customer types. Proactively collaborate with Commercial Operations, Sales, Marketing, Innovation and international teams to ensure strong alignment and flawless execution.
  • Lead Omni-Channel Customer Communications: Develop and deliver best-in-class omni-channel communication plans using the 3Cs framework, ensuring consistent, tailored messaging across all customer touchpoints. Create high-impact selling tools, presentation materials and communication assets that enable commercial teams and resonate with customer partners. Continually evolve how McCain communicates with customers, leveraging digital tools, data-led storytelling and new communication formats.
  • Own Customer Sell-In Excellence: Play a hands-on role in customer sell-ins, leading category and marketing input to deliver compelling, insight-rich presentations across Retail, QSR and Foodservice. Influence customer stakeholders through structured, data-driven narratives that clearly articulate the value of McCain's Big Bet initiatives.
  • Deliver Category Insight for Commercial Planning: Provide rigorous, timely analysis of category, consumer and shopper data to support commercial planning and decision-making. Develop, maintain and enhance omni-channel market tracking to support senior commercial leaders with clear, relevant insight. Utilise key data sources-including Kantar, Circana and dunnhumby (Retail); Lumina Intelligence and Circana CREST (Foodservice); alongside PowerBI, SAP BI and other tools-to deliver impactful reporting and recommendations.
  • Track Performance Against Commercial Plans: Apply market and customer insight to monitor performance versus agreed commercial KPIs. Build and maintain performance dashboards that translate data into clear, concise and actionable updates for senior stakeholders.
  • Apply Advanced Data & Analytical Capability: Demonstrate strong analytical expertise across retail and foodservice data sources, market research, loyalty data, shopper panels and operator insights. Translate complex data into practical, value-driven recommendations that support commercial action. Bring curiosity and pace to the role by exploring and adopting emerging technologies-such as AI-enabled tools-to improve efficiency, accuracy and insight quality.

What you'll need to be successful.

  • 3-5 years' experience in Category Management, Commercial Support, Insight or Data Analytics within FMCG/CPG, retail or foodservice environments.
  • Hands-on experience with syndicated and customer data, including tools such as Kantar, Circana, dunnhumby (retail) and Lumina Intelligence or Circana CREST (foodservice).
  • A strong analytical mindset, with a proven ability to turn complex data into clear, actionable recommendations that drive commercial decisions.
  • Compelling communication and presentation skills, with experience creating and delivering high-quality, customer-facing selling stories.
  • Highly organised and detail-focused, comfortable managing multiple initiatives simultaneously in a fast-paced, matrixed organisation.
  • A collaborative and influential approach, with the confidence to engage and align a wide range of internal and external stakeholders.

Benefits.

Alongside your salary, you'll enjoy a range of benefits including:

  • Private healthcare [single]
  • Car Allowance
  • Annual bonus scheme based on both company and individual performance with the ability to salary sacrifice into your pension
  • An excellent salary sacrifice pension scheme where we'll contribute double what you do, up to a maximum of 12% of your salary
  • 25 days' annual leave from day one plus bank holidays (increasing with service), giving you plenty of time to recharge with the opportunity to buy and sell up to 5 days holiday per year
  • Life insurance cover providing peace of mind for you and your family
  • Enhanced maternity and paternity pay, because the moments that matter outside of work matter to us too
  • Medicash health cash plan, helping you claim money back on everyday healthcare costs, with access to a virtual GP and wellbeing support
  • TELUS Health employee and family assistance programme offering full wellbeing support - including a 24/7 confidential counselling line, legal and financial guidance, and a range of employee discounts.
  • Salary sacrifice cycle to work scheme
  • A paid 'Chips In' Volunteering Day, giving you the opportunity to support projects that make a positive impact in our communities
  • Flexible/hybrid working arrangements where the role allows

And because you're joining a global business, your career opportunities don't stop at the factory gate. Whether you're looking to deepen your expertise, step into leadership, or even explore opportunities internationally, we'll support your growth. With ambitious plans for the future, there's plenty of scope to develop your career with us.

About McCain.

McCain Foods is an equal opportunity employer. As a global family-owned company, we strive to be the employer of choice in the diverse communities around the world in which we live and work. We recognize that inclusion drives our creativity, resilience, and success and makes our business stronger. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex, age, veteran status, disability, or any other protected characteristic under applicable law.

McCain is an accessible employer. If you require an accommodation throughout the recruitment process (including alternate formats of materials or accessible meeting rooms), please let us know and we will work with you to find appropriate solutions.

Category Manager, Customer Communication in Scarborough employer: All The Top Bananas

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All The Top Bananas

Contact Details:

All The Top Bananas Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Category Manager, Customer Communication in Scarborough

Show Your Creative Side

In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.

Engage in Marketing Communities

Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.

Leverage Social Media

Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.

Attend Industry Events

Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!

We think you need these skills to ace Category Manager, Customer Communication in Scarborough

Category Management
Customer Communication
Commercial Analysis
Data Analytics
Omni-Channel Strategy
Presentation Skills
Collaboration

Some tips for your application 🫡

Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.

Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.

Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!

Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!

How to prepare for a job interview at All The Top Bananas

Showcase Your Creative Campaigns

Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.

Know Your Digital Tools Inside Out

If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.

Be Ready for Scenario-Based Questions

At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.

Demonstrate Your Passion for Marketing

As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.