Marketing and Fundraising Manager in Reading

We are seeking an experienced, dynamic, and passionate Marketing and Fundraising Manager to lead our marketing, communications, and fundraising activity. This role is central to growing our profile, building meaningful relationships with local businesses, supporters, and stakeholders, and securing the partnerships and funding needed to help our charity thrive.

The successful candidate will be a strong relationship builder with considerable marketing and fundraising experience and a genuine passion for our mission. They will understand the transformative power of local support and be able to communicate our story with authenticity, credibility, and impact.

As a Christian charity, our work is inspired by Christian values of compassion, integrity, and service. The postholder should be someone who has a personal Christian faith and is committed to the charity's Christian ethos, values, and mission and is comfortable in representing the organisation in faith and community contexts.

• Marketing and Communications
  • Develop and implement an effective marketing and communications strategy that raises awareness of the charity's mission and impact.
  • Create compelling campaigns across digital, print, social media, and traditional marketing channels.
  • Strengthen the charity's brand and ensure consistent messaging across all communications.
  • Produce engaging content that demonstrates the impact of our work and inspires people to support our mission.
  • Measure and evaluate marketing activity to maximise reach and engagement.
• Fundraising and Partnerships
  • Develop and deliver a fundraising strategy focused on sustainable income growth.
  • Build and nurture relationships with local businesses, corporate partners, trusts, community organisations, churches, and individual supporters.
  • Identify and secure sponsorship, donations, and partnership opportunities.
  • Organise the charity's representation at networking events, meetings, and community activities.
  • Steward existing supporters to encourage long-term engagement and investment.
• Stakeholder Engagement
  • Act as a passionate ambassador for the charity.
  • Build trusted relationships with businesses, schools, community leaders, churches, and other key stakeholders.
  • Deliver engaging presentations that communicate the charity's vision, impact, and future ambitions.
  • Inspire supporters by demonstrating how local investment creates lasting change.

• Essential Experience
  • Demonstrated experience in marketing, communications, or fundraising.
  • A proven track record of developing successful marketing campaigns.
  • Experience building partnerships with businesses, community organisations, and stakeholders.
  • Demonstrable success in generating income through fundraising, sponsorship, or partnership development.
  • Experience using digital marketing and social media to engage audiences.
• Essential Skills and Attributes
  • Good communication and presentation skills.
  • A confident and engaging networker who enjoys building meaningful relationships.
  • Dynamic, proactive, and highly motivated.
  • A great storyteller, able to communicate the charity's impact with passion and authenticity.
  • Commercial awareness alongside a strong commitment to charitable purpose.
  • Strong organisational skills with the ability to manage multiple priorities.
  • Self-motivated and able to work independently while contributing positively to a team.
• Desirable
  • Lived experience of the challenges our beneficiaries face, or a personal connection to the issues surrounding social mobility, enabling authentic and compelling storytelling.
  • Experience working within the voluntary, education, community, or faith sector.
  • Existing networks within the local business community.
  • Knowledge of grant funding and corporate social responsibility (CSR) partnerships.

The successful candidate will:

• Be genuinely passionate about our charity and fully invested in its mission, ethos and long-term success.
• Understand the importance of social mobility and believe in creating opportunities for people to flourish.
• Recognise the vital role that local businesses, supporters, and communities play in helping the charity thrive.
• Be committed to representing the charity with professionalism, enthusiasm, and integrity.
• Be able to communicate the charity's story in a way that inspires others to become part of our mission.

As a Christian charity, this role requires someone who has a personal Christian faith and is committed to the charity's Christian ethos, values, and mission. The successful candidate will be expected to uphold and positively represent these values in their work and relationships with supporters, beneficiaries, churches, businesses, and the wider community.

• Increased awareness of the charity across the local community.
• Growth in corporate partnerships and stakeholder engagement.
• Increased fundraising income from businesses, individuals, and community supporters.
• Stronger relationships with churches, local organisations, and community leaders.
• More people inspired to support the charity's mission through compelling marketing and storytelling.
• A strengthened reputation as a trusted, impactful Christian charity that is transforming lives through improved social mobility.