SWRP are recruiting on behalf of a global manufacturer for a Group Marketing & Communications Manager to join their team in Peterborough.
The Role
This is an exciting opportunity for an experienced marketing professional to take ownership of marketing and communications strategy within a growing international B2B business.
Reporting to the Head of Portfolio & Markets, you'll lead the development and delivery of marketing initiatives across the UK, Europe, and the Middle East, helping to strengthen brand presence, drive customer engagement, and support commercial growth. This newly created role offers the opportunity to shape the marketing function and make a significant impact on the business.
Key Responsibilities
Develop and deliver the company's marketing and communications strategy
Lead multi-channel marketing campaigns that support brand awareness and revenue growth
Create and oversee the production of content including product literature, case studies, blogs, website content, and marketing collateral
Act as brand guardian, ensuring consistent messaging across all channels and markets
Manage digital marketing activity, including website development, SEO, analytics, email marketing, and social media
Plan and deliver product launches, exhibitions, trade shows, and customer-facing events
Monitor campaign performance, budgets, and ROI, providing insight and recommendations for improvement
Build strong relationships with sales, product, leadership, and international teams
Manage external agencies and marketing partners
Lead the creation and launch of a new customer-focused website
About You
At least 5 years' marketing experience within a B2B environment
Proven experience developing and delivering successful multi-channel marketing strategies
Strong understanding of brand management, campaign planning, and digital marketing
Experience managing marketing agencies and external suppliers
Strong commercial awareness and the ability to measure marketing performance and ROI
Excellent communication and stakeholder management skills
Highly organised, proactive, and able to manage multiple priorities
Experience using marketing tools and platforms including Google Analytics, SEO/SEM, CRM systems, CMS, email marketing, and social media platforms
Ability to translate technical information into compelling customer-focused content
Experience within manufacturing would be advantageous
CIM qualification and experience working across international markets would be beneficial
What's on Offer
Office-based role in Peterborough
Opportunity to shape and lead a newly created marketing function
Exposure to international markets across the UK, Europe, and Middle East
International travel opportunities
Supportive and collaborative working environment
Competitive salary of up to £60,000 depending on experience
For more information on the Marketing & Communications Manager role in Peterborough, apply now.
Group Marketing & Communications Manager in Peterborough employer: All The Top Bananas
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