At a Glance
- Tasks: Lead CRM strategy and optimise customer communications across various channels.
- Company: Dynamic company based in Peterborough focused on customer engagement.
- Benefits: Competitive salary, career development, and a collaborative work environment.
- Other info: Join a creative team with opportunities for growth and learning.
- Why this job: Make a real impact on customer loyalty and engagement through innovative campaigns.
- Qualifications: Experience in CRM strategy, data analysis, and campaign management.
The predicted salary is between 47181 - 52413 £ per year.
What is the role: The CRM Manager, based in our Head Office in Peterborough, will lead the planning, delivery and optimisation of customer communications across our brands, helping to strengthen customer engagement, retention and loyalty.
Working closely with the trading and wider marketing teams, this role will use customer insight, segmentation and a test-and-learn approach to create targeted, commercially focused campaigns across email, SMS, push notifications, website and app channels.
The role is key to driving traffic to site and supporting sales growth across our brands.
What you will do: Own and deliver the CRM strategy across email, SMS, push notifications, website, loyalty and app channels to drive customer engagement, retention, loyalty and sales.
Plan, manage and optimise targeted customer communications for each brand, ensuring campaigns are commercially focused, timely, relevant and aligned with trading priorities.
Use customer data, segmentation and personalisation to improve campaign performance, customer journeys and lifetime value across all territories and brands.
Lead the development, testing and roll out of automated lifecycle journeys, including welcome, retention, reactivation and post-purchase communications.
Analyse campaign results and customer behaviour, providing clear reporting, insights and recommendations to the trading and wider marketing teams.
Champion a test-and-learn approach, including A/B testing of subject lines, creative, content, timing, targeting and customer journeys.
Ensure all CRM activity follows brand guidelines, data protection requirements, customer consent rules and internal best practice processes.
Work collaboratively with trading, ecommerce, design, customer services and wider teams to deliver consistent customer messaging across channels.
Manage, coach and develop the CRM team, supporting high standards of execution, accuracy, creativity and continuous improvement.
Manage our customer blocklist, investigating permission, preference and communication queries referred by the Customer Services team.
Lead on any ad-hoc projects assigned to the CRM team.
What you will bring: Strong understanding of CRM strategy, customer lifecycle marketing, retention and loyalty activity.
Confident using customer data, segmentation and personalisation to deliver targeted campaigns.
Excellent analytical skills, with the ability to interpret campaign performance and turn insight into action.
Experience planning, building and optimising email, SMS, push notification and automated customer journey campaigns.
Strong project management and organisational skills, with the ability to manage multiple campaigns and deadlines.
Commercially minded, with a focus on driving engagement, conversion, repeat purchase and customer lifetime value.
Excellent communication and stakeholder management skills, with the ability to work collaboratively across marketing, trading, ecommerce and creative teams.
High attention to detail, particularly when checking customer communications, data selections and campaign accuracy.
Good working knowledge of CRM platforms, email service providers, Google Analytics and Microsoft Excel.
Ability to lead, coach and develop a team, while promoting a test-and-learn culture and continuous improvement.
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CRM Manager in Peterborough employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager in Peterborough
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager in Peterborough
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
