At a Glance
- Tasks: Lead marketing strategies across two zoos, driving ticket sales and brand growth.
- Company: Join Libéma, a major Netherlands leisure group with a focus on conservation.
- Benefits: Enjoy 33 days holiday, free zoo entry, staff discounts, and professional training.
- Other info: Dynamic role with opportunities for career development and international best practices.
- Why this job: Make a real impact in conservation while leading innovative marketing initiatives.
- Qualifications: Proven experience in marketing within leisure or visitor attractions, with team leadership skills.
The predicted salary is between 40000 - 50000 £ per year.
Salary: £52,221
Benefits: 33 days paid holiday pro-rata including bank holidays, free zoo entry for family and friends, staff discounts on food and retail, free parking, Employee Assistance Programme, and training from first aid to specialist skills.
Hours: 37.5 per week, permanent
Location: On-site, mostly based at Paignton Zoo (Devon) with regular visits to Newquay Zoo (Cornwall)
Reports to: Senior Leadership Team
Line manages: Digital Marketing Officer, Marketing Executive
Why this role
This isn't a single-site marketing role. You're leading across two zoos (Paignton in Devon, Newquay in Cornwall) as part of Libéma, a major Netherlands leisure group. That dual-site complexity comes with access to international best practices, innovation infrastructure, and genuine growth support most UK attractions don't have.
The job is to drive visitation, grow revenue, build brand strength. But both zoos are built on conservation - real education, research, authentic animal welfare. Your marketing has to work commercially and mean something. That's the difference.
You'll lead a small team (Digital Officer, Marketing Executive) and sit at Senior Leadership Team level. Hands-on leadership, not a distant strategic role.
What you'll do
- Develop marketing strategy across both sites that drives ticket sales, memberships, events and secondary spend.
- Manage multi-channel campaigns (digital, print, PR, social, email, outdoor), own the ROI reporting and use data to improve what works.
- Build your marketing team, translate business strategy into clear priorities, and develop capability across digital, campaign management and brand consistency.
- Manage brand positioning and protect visual identity across both sites.
- Listen to visitor feedback and use analytics to drive improvement.
- Represent both zoos at tourism forums (DATA, ERA), build relationships with media and agencies.
- Occasionally work weekends and bank holidays as part of the duty management rota.
Who we're looking for
Essential: You've led a marketing function in leisure, hospitality, visitor attractions or retail. You have a track record of strategies that drive revenue and visitation. You've run multi-channel campaigns, managed marketing budgets and used data to make decisions and report results. You know how to build and lead a team, manage brand consistency and represent an organisation externally. You're commercially minded and solutions-focused.
Desirable: Experience across multiple sites, brand repositioning, or working with international leisure groups.
Why these zoos
Both have established visitor bases and real conservation foundations. Libéma owns them seriously - investment in innovation, support from senior leadership & real career development.
We're an equal opportunities employer committed to inclusion and diversity.
Head of Marketing in Paignton employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Paignton
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
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✨Attend Industry Events
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We think you need these skills to ace Head of Marketing in Paignton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
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Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
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✨Know Your Digital Tools Inside Out
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At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
