At a Glance
- Tasks: Manage and optimise paid social and video campaigns to boost brand reach and revenue.
- Company: Join a dynamic e-commerce fashion business with a focus on growth and innovation.
- Benefits: Competitive salary, benefits, and free onsite parking in Scarborough.
- Other info: Collaborative team culture with opportunities for personal and professional growth.
- Why this job: Dive into performance marketing and make a real impact in a fast-paced retail environment.
- Qualifications: Experience in digital marketing and a passion for data-driven decision-making.
The predicted salary is between 28000 - 40000 £ per year.
An excellent opportunity for a data-driven Paid Media Executive to join a growing e-commerce fashion business, supporting paid social and digital advertising campaigns across multiple platforms while helping to drive customer acquisition, revenue and brand reach.
This is a great opportunity for someone who enjoys performance marketing, e-commerce and data-led decision-making within a fast-paced retail environment. The Paid Media Executive will support campaign activity across paid social and video advertising channels, helping to set up, optimise and report on campaigns that improve reach, conversion and revenue.
The Paid Media Executive will suit someone analytical, organised and curious, with a genuine interest in digital trends, social platforms and campaign performance.
DUTIES
- Campaign Execution: Set up, launch and manage paid social campaigns across platforms including Meta, TikTok, Snapchat and Pinterest.
- Video Advertising: Support YouTube Ads activity to help drive brand awareness and consideration.
- Cross-Team Collaboration: Work with paid media and social colleagues to align paid campaigns with organic social activity and key brand moments.
- Creative Briefing: Collaborate with the creative team to brief, develop and test ad creatives, including video, imagery and copy.
- Performance Monitoring: Carry out daily checks on budgets, spend and KPIs including ROAS, CPA, CTR and CPC.
- A/B Testing: Support testing across audiences, creatives, placements and landing pages to improve campaign efficiency.
- Data Analysis: Use platform dashboards and Google Analytics 360 to identify trends and provide actionable campaign insights.
- Reporting: Contribute to weekly and monthly marketing reports, translating performance data into clear updates.
- Platform Awareness: Keep up to date with emerging ad formats, tracking updates and competitor paid media activity.
CANDIDATE REQUIREMENTS
- A motivated, numbers-driven approach with strong attention to detail.
- A strong interest in performance marketing, e-commerce and data-driven decision-making.
- Hands-on knowledge of Meta Ads Manager and TikTok Ads Manager.
- Experience with Snapchat, Pinterest, Google Ads or YouTube would be highly advantageous.
- A strong comfort level working with numbers and core e-commerce metrics, including ROAS, CPA, conversion rate and ROI.
- Proficiency in Excel or Google Sheets for organising data, creating pivot tables and analysing campaign performance.
- Familiarity with GA4 or similar platform tracking tools.
- Strong copywriting skills with the ability to write clear, compelling and action-oriented ad copy.
- A good understanding of what makes paid social creative successful, especially short-form video formats such as Reels and TikToks.
- Excellent organisation and time management skills, with the ability to manage multiple budgets, platform schedules and deadlines.
- Previous experience in a dedicated paid media, paid social or digital marketing role would be beneficial, ideally within an e-commerce environment.
- A proactive, adaptable and curious approach, with the ability to communicate performance insights clearly.
HOW TO APPLY
To be considered for this job vacancy, please submit your CV to our Recruitment Team who will review your details. CVs of Job Applicants meeting this requirement will be submitted to our Client for consideration.
Paid Media Executive employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Paid Media Executive
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Paid Media Executive
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
