At a Glance
- Tasks: Lead global marketing strategies and deliver innovative campaigns across various channels.
- Company: Join a leading recruiter in the luxury marine and lifestyle sectors.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Exciting role with international exposure and collaboration with top-tier professionals.
- Why this job: Make a real impact in the luxury yacht industry while leading a creative team.
- Qualifications: Senior marketing experience in luxury or premium brands; strong leadership skills required.
The predicted salary is between 40500 - 49500 £ per year.
HSB Technical Ltd is a leading specialist recruiter across Power & Propulsion, Shipbuilding, Shipping & Energy, and Aerospace sectors. We connect skilled professionals with reputable clients in the UK and internationally.
Typically, this person will be an experienced senior marketing professional with a background in luxury, marine, lifestyle or premium consumer brands. They will have proven experience developing marketing strategies, leading teams and delivering campaigns across digital, PR, content, social media, events and partnerships.
The successful candidate will be commercially focused, creative and strategic, with the ability to work closely with senior leadership, Sales, Design and Aftersales teams to strengthen brand awareness, customer engagement and commercial growth. Experience within the marine or luxury yacht sector would be highly advantageous.
Key Responsibilities:
- Develop and deliver a global marketing strategy aligned with business objectives.
- Lead brand development and ensure consistent messaging across all channels.
- Deliver integrated marketing campaigns and product launches.
- Develop marketing initiatives to support sales and generate additional revenue.
- Work closely with the CEO and senior leadership team.
- Lead market research and identify customer and market opportunities.
- Oversee content, digital marketing, SEO, social media, paid media and CRM.
- Lead PR activity and relationships with marine, luxury and lifestyle media.
- Manage international boat shows, events and brand partnerships.
- Lead, motivate and develop the marketing team.
- Work closely with Sales, Design and Aftersales.
- Manage external agencies and marketing suppliers.
- Monitor KPIs, campaign performance and ROI.
- Manage the marketing budget and ensure effective commercial return.
Essential Skills & Qualifications:
- Senior marketing leadership experience within luxury, marine, lifestyle or premium consumer sectors.
- Proven experience developing and delivering global marketing strategies and multi-channel campaigns.
- Strong digital marketing, SEO, social media, CRM, PR and content experience.
- Experience managing and developing high-performing teams.
- Strong stakeholder, project and budget management skills.
- Commercially focused with an understanding of marketing ROI.
- Excellent communication, organisational and decision-making skills.
- Experience working across international markets.
- Degree educated; CIM qualification desirable.
- Genuine interest in the marine and luxury yacht industry.
Desirable Experience:
- Luxury yacht or wider marine industry experience.
- International boat shows, premium events or luxury partnerships.
- Experience working with high-net-worth customers.
- HubSpot or similar CRM experience.
- Experience managing external agencies and significant marketing budgets.
This vacancy is being advertised by HSB Technical Ltd, who have been appointed to act as a recruitment partner for this role.
Head of Marketing in Norwich employer: All The Top Bananas
My Four Wheels is an exceptional employer, offering a rewarding career as a Trainee Driving Instructor with flexible working hours and the potential to earn up to £50,000+ annually. With comprehensive training provided through our new Training Academy, employees benefit from ongoing support and resources, ensuring a fulfilling journey towards becoming a qualified instructor while enjoying the satisfaction of teaching locally in Westfield, Surrey.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Marketing in Norwich
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Marketing in Norwich
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
