At a Glance
- Tasks: Lead B2B sales strategy and build impactful partnerships in the fitness industry.
- Company: Join a leading UK fitness retailer with a focus on innovation and growth.
- Benefits: Competitive salary, bonus potential, healthcare, pension, and generous holiday.
- Other info: Dynamic role with opportunities for career advancement and personal growth.
- Why this job: Shape the future of commercial fitness and drive real change in the industry.
- Qualifications: Proven B2B sales experience and strong relationship-building skills required.
The predicted salary is between 50000 - 65000 £ per year.
- Commercial Sales Development Manager
- Reporting to: Managing Director
- Direct Reports: Store Managers
- Peer Role: Retail Operations Manager
Focus Areas: B2B Sales Strategy, Commercial Growth, Product Positioning, Strategic Marketing
Lead the Future of Commercial Fitness Sales
Are you a results-driven commercial leader with a proven track record in B2B sales?
Do you thrive on building high-impact partnerships and uncovering new revenue streams?
If so, this is your opportunity to shape and scale the commercial arm of a leading UK fitness retailer.
At Fitness Superstore, were looking for a Commercial Sales Development Manager to lead our commercial growth strategy expanding our presence across corporate, public sector, hospitality, education, and wellness markets.
With a national network of 10 high-performing retail stores as your foundation, youll develop new B2B channels, drive strategic outreach, and position our premium fitness equipment in front of the right clients.
Based at our Northampton Head Office, youll work cross-functionally with key leaders to ensure product, marketing, and sales strategies are fully aligned and laser-focused on commercial success.
Key Responsibilities
- Drive B2B Growth: Develop and execute a robust commercial sales strategy targeting new and existing sectors including corporate wellness, hospitality, education, and government.
- Partnership Building: Establish and manage strategic relationships with key decision-makers gyms, hotels, schools, corporates, and public institutions etc.
- Marketing & Outreach: Oversee targeted marketing campaigns with the Retail Marketing and Digital teams to engage B2B audiences and maximise ROI.
- Localised Lead Generation: Equip and empower store managers and sales staff with the mindset, tools, and strategies to generate commercial leads within their regions.
- Product Strategy: Own the commercial product portfolio ensuring our offering remains high-ticket, durable, innovative, and tailored to professional environments.
- Cross-Functional Collaboration: Work with internal stakeholders across product development, marketing, retail, and operations to align commercial goals.
- Supplier Management: Negotiate strategic/commercial terms with suppliers and explore new categories to expand our B2B product range.
- Performance Reporting: Present regular commercial updates and strategic plans to senior management and key stakeholders.
- What Were Looking For
- A proven B2B sales leader with a track record in high-value commercial sales ideally in the health, wellness, fitness, or commercial gym equipment industry.
- Strong commercial acumen and a deep understanding of long-cycle B2B sales and strategic client development.
- Confident negotiator and relationship builder, skilled at engaging senior stakeholders and navigating complex sales environments.
- Able to translate industry trends and client needs into strategic initiatives that drive revenue.
- Experience supporting and motivating retail teams to contribute to commercial sales objectives.
- Passionate about fitness, innovation, and delivering tailored solutions to clients.
- Comfortable with data, reporting, budgeting, and commercial decision-making.
- Tech-savvy experienced with gym design tools, CRM systems, Power Point, and sales analytics.
What We Offer
- Competitive Salary
- Discretionary Bonus up to 50% of base salary
- Company Car or Car Allowance
- Private BUPA Healthcare
- Pension Scheme
- Generous Staff Discounts
- 29 Days Holiday (including Bank Holidays)
- Free On-Site Parking
Ready to Shape the Future of Commercial Fitness?
If youre driven by growth, inspired by innovation, and ready to lead in the UKs evolving commercial fitness landscape we want to hear from you.
TPBN1_UKTJ
Commercial Sales Development Manager in Northampton employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Commercial Sales Development Manager in Northampton
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Commercial Sales Development Manager at All The Top Bananas, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including All The Top Bananas. Tailor your message to explain why you’re drawn to them and how you can contribute as a Commercial Sales Development Manager. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Commercial Sales Development Manager in Northampton
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for All The Top Bananas:When writing your cover letter, make sure to tailor your message specifically for All The Top Bananas. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at All The Top Bananas
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show All The Top Bananas that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show All The Top Bananas that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with All The Top Bananas’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
