At a Glance
- Tasks: Own web and performance analytics, optimising digital marketing effectiveness.
- Company: Data-driven insurance business focused on sustainable growth.
- Benefits: Up to £75K salary, remote work, training budget, and 28 days holiday.
- Other info: Flexible working with excellent career development opportunities.
- Why this job: Make a real impact by driving marketing insights and decisions.
- Qualifications: 5+ years in marketing analytics with strong GA4 and GTM experience.
The predicted salary is between 67500 - 82500 £ per year.
We're working with a data driven insurance business to hire a Web Marketing Analyst – App, Digital & Customer. This is a key hire within the Marketing team, focused on understanding what truly drives profitable, sustainable growth.
The role sits across performance marketing, attribution, and back-end revenue insight, with real ownership over how marketing effectiveness is measured and communicated across the business. Marketing performance data currently sits across multiple platforms and touchpoints, this role will bring that together into a single, trusted view, enabling better decisions around channel investment, acquisition, customer value and retention. You'll act as the go-to person for marketing analytics, working closely with marketing, data and commercial teams.
The key areas covered:
- Digital performance (GA4, GTM – across web, app and paid channels)
- Attribution (cross-platform measurement – AppsFlyer / Firebase nice to have)
- Data & reporting (Power BI, SQL)
What's in it for you?
- Up to £75K DOE
- Remote + flexible working (1 day/month in office)
- Training and development budget
- 28 days holiday + bank holidays
- Pension
- Social incentives + more
Role & Responsibilities:
- Owning web and performance analytics, ensuring GA4 and GTM are accurate, robust and continuously optimised
- Analysing digital performance across paid channels, with a focus on improving efficiency, conversion and ROI
- Working across web, app and marketing data to understand cross-channel journeys
- Ensuring tracking accuracy across complex web and app journeys
- Taking ownership of attribution, understanding how different platforms measure performance and resolving discrepancies
- Supporting the move towards more advanced, LTV-led measurement
- Building and maintaining dashboards covering CAC, LTV, ROAS and conversion
- Working directly with data (including SQL where needed) to improve reporting accuracy
- Delivering customer and commercial insight through cohort and segmentation analysis
- Supporting marketing, pricing and product decisions with clear, data-led recommendations
- Analysing CRM and lifecycle performance to improve conversion, retention and reactivation
Skills & Experience:
- 5+ years' experience in marketing, digital or growth analytics
- Strong hands-on experience with GA4 and GTM (essential!!)
- Experience analysing web/on-site, digital marketing and ideally app data
- Understanding of cross-channel journeys and attribution
- Experience with paid media measurement (Google Ads, Meta etc.)
- Power BI (or similar reporting tools)
- Advanced Excel, SQL desirable but not essential
- Exposure to AppsFlyer or Firebase beneficial, but not required
- Confident communicator, able to explain insight clearly and work with senior stakeholders
Apply now or email. No sponsorship offered for this role, and you must be happy to commute to Manchester or London once a month.
Marketing & Web Analyst in Manchester employer: All The Top Bananas
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StudySmarter Expert Advice🤫
We think this is how you could land Marketing & Web Analyst in Manchester
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for All The Top Bananas and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like All The Top Bananas are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with All The Top Bananas on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at All The Top Bananas. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Marketing & Web Analyst in Manchester
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit All The Top Bananas. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of All The Top Bananas:Show us that you’ve done your homework! In your application, briefly mention what you admire about All The Top Bananas’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at All The Top Bananas
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at All The Top Bananas will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At All The Top Bananas, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
